Marketing Digital Analyst

About the position

As a Marketing Data Analyst, you will play a critical role in shaping Jostens' dashboard and reporting strategy, uncovering key digital business insights, and guiding data-driven decisions that enhance the customer journey. You will leverage your analytical expertise to track performance across digital channels, optimize marketing efforts, and provide strategic recommendations. Your ability to translate complex data into clear, actionable insights will drive meaningful improvements across the organization.

Responsibilities

• Track web, email, social, and paid media performance, identifying trends and optimizing marketing effectiveness.
• Build interactive dashboards using Tableau, Power BI, or Looker to monitor key KPIs.
• Write SQL queries to retrieve and manipulate data, ensuring accuracy and actionable insights.
• Configure Google Analytics (GA4) and Google Tag Manager to track user behavior and campaign success.
• Present findings and recommendations to stakeholders in clear, compelling ways to support business decisions.
• Partner with marketing, product, and data teams to implement data-driven strategies that enhance customer engagement and business outcomes.

Requirements

• BA/BS degree in Computer Science, Analytics, Marketing, Business, or a related field, or equivalent experience.
• 2-3 years of experience analyzing digital performance across web, email, social media, and paid media channels.
• Experience with A/B Testing Tools, familiarity with Optimizely, Google Optimize, or similar platforms.
• Hands-on experience creating interactive dashboards using Tableau, Power BI, or Looker.
• Advanced experience with Google Analytics (GA4 preferred) and Google Tag Manager.
• Ability to write and execute SQL queries to extract and analyze data.
• Strong ability to synthesize data, extract key insights, and present findings to senior leadership.
• Naturally inquisitive and adaptable, able to work in fast-changing environments with complex, messy data.
• Capable of identifying trends, solving problems, and providing data-driven recommendations.
• Skilled at managing multiple projects with strong organizational and project management abilities.

Nice-to-haves

• Knowledge of Snowflake, BigQuery, and relational database models.

Benefits

• Competitive healthcare (health, dental, vision, coverage).
• Voluntary benefits including home and car insurance, pet insurance, flexible spending account.
• 401K plan with immediate vesting.
• Hybrid work options.
• Accrued paid time off and company paid holidays.
• Tuition reimbursement after 6 months of service.
• Salary range of $60,000 to $70,000 with annual bonus eligibility.