About the position
The Marketing Director, Community Evangelist (CE) is a vital, passionate member of the Marketing team. The CE uses their knowledge of and experience in enterprise contracting to enthusiastically increase Agiloft brand awareness, increase solution adoption, foster a sense of support and community, grow new logo and Upsell pipeline, enable the field sales and presales organizations, increase win rates, prioritize product development requirements, and provide community development that positively impacts retention and NPS. The CE has documented and verified subject matter expertise around a particular persona (legal, procurement, IT) and job (legal operations). The CE will be responsible for partnering with the broader organization to build out a strategic and tactical plan for community engagement, goals and objectives, and a community roadmap. As part of that effort, the CE will be developing role-specific content and messaging, hosting and presenting to the targeted roles and segments of the community, representing Agiloft at community events, and building role-focused playbooks and sales strategies in conjunction with the Agiloft Product Marketing and Sales Enablement teams.
Responsibilities
- In partnership with broader marketing and customer success, establishing community goals and metrics
- Create a community roadmap for improved engagement
- Define a prioritized programmatic approach to delivering product insight, thought leadership, and community-centric content and engagement
- Create compelling messaging that speaks to the concerns, needs, and requirements of the targeted roles/personas
- Collaborate with existing PMM to develop additional, new, compelling and credible messaging and positioning for the Agiloft product and broader market
- Bring messaging to both customers and peers through presentations, meeting and programs at community events
- Present, deliver and host product, thought leadership and other community webinars
- Enable the sales team to be more effective at positioning value-based messaging ultimately tied to the Agiloft solution
- Assist Agiloft Product Managers in setting their product roadmap
- Work with the marketing team to develop appropriate content for the target role(s) to correspond to relevant stages the sales cycle across all channels
- Influence role-specific messaging for product launches and new software releases
- Share any competitive analysis and share competitive learnings regarding the targeted role with marketing, sales, product management, and customer success teams
- Serve as primary Agiloft evangelist for the targeted role(s) by presenting at industry conferences, customer meetings, and other internal and external event where customers are relevant
- When appropriate, work with SDRs and sales teams on role-specific product positioning and messaging, including sales training on how to identify, communicate with, and influence prospects in the targeted role
- Develop customer insight through customer and prospect interviews and quantitative surveys
- When appropriate be available for broader content creation, webinar speaking and event speaking
- Other duties as assigned
Requirements
- Must have a minimum of five years’ experience working in, or adjacent to, Legal Operations, with a clear ability to articulate the core functions and focus of that role
- 5+ years experience in implementing or using Contract Lifecycle Management as part of an organization reporting to General Counsel, Legal Operations, Sales/Sales Ops, Purchasing
- Must be active in legal operations communities such as CLOC or LSuite
- Must have passionate, active social media content on legal operations
- Bachelor of Science or Bachelor Arts degree or equivalent experience
- Demonstrable ability to develop written content such as white papers, PowerPoint presentations, etc.
- Experience developing and managing messaging and competitive analysis
- Experience in influencing the selection of products (whether as a buyer or seller)
- Experience collaborating effectively cross-functionally to achieve results
- Experience delivering compelling presentations, internally and at industry events
- Experience managing and developing programs with clear data-driven results
Benefits
- Floating holidays
- Quarterly wellness day
