Marketing Director (DiGeronimo Development)

About the position

DiGeronimo Development is seeking an experienced and strategic Marketing Director to lead and execute all marketing efforts across our developments, including Valor Acres, Waterwood, and other projects. This is a leadership role within a start-up culture, offering opportunity to shape and grow the brand identity of our developments while working in a fast-paced, entrepreneurial environment. The ideal candidate is a creative and analytical thinker, an excellent communicator, and a hands-on leader who thrives in both high-level strategy and day-to-day execution.

Responsibilities

• Develop and implement comprehensive marketing strategies to position DiGeronimo Development and its projects as premier destinations.
• Build and maintain brand identity for each development, ensuring consistency across all channels.
• Provide strategic direction on marketing initiatives that support leasing, sales, and community engagement efforts.
• Oversee the development of website content, social media, email marketing, and digital advertising strategies.
• Work closely with designers, photographers, and agencies to create compelling visual and written content.
• Track and analyze digital marketing performance, adjusting tactics to maximize engagement and ROI.
• Manage media relations, press releases, and PR opportunities to enhance visibility.
• Develop and maintain relationships with key stakeholders, including tenants, partners, and local government.
• Plan and execute community events and activations to drive traffic and engagement at development sites.
• Collaborate with leasing and sales teams to create marketing materials, presentations, and campaigns that attract tenants and buyers.
• Oversee signage, collateral, and other on-site branding efforts.
• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Oversee relationships with marketing agencies, vendors, and consultants.

Requirements

• 10+ years of marketing experience, preferably in real estate, mixed-use developments, or lifestyle brands.
• Strong leadership skills with the ability to work in an entrepreneurial, fast-paced environment.
• Expertise in digital marketing, social media, content creation, and brand development.
• Experience in public relations, media relations, and community engagement.
• Ability to analyze marketing metrics and adjust strategies accordingly.
• Excellent communication, project management, and organizational skills.

Benefits

• Weekly Competitive Pay
• Medical
• Dental
• Vision
• FSA & HSA
• Life Insurance + Optional Family Life Insurance
• Short-term and Long-Term Disability
• Wellness Incentive Program
• Paid Holidays & PTO
• 401(k) + Company Match
• Tuition Reimbursement
• Stability and a variety of different roles that provide a path to career advancement
• Family-owned and operated since 1956