About the position
TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience. We work with some of America's largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry. When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle - "Be Real" - that means being genuine, keeping your word, and having the courage to make tough decisions. Our "Be Real" values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.
Responsibilities
- Own the strategy and performance of Direct Mail, Email/SMS, and Organic Search (SEO) lead generation channels across lines of business in alignment to business objectives, including budgeting, forecasting, and tactical planning.
- Drive and manage day-to-day performance of Direct Mail, Remarketing, and Organic campaigns across branded/non-branded marketing, proactively addressing performance issues and driving continuous optimization.
- Lead and oversee direct team of 8 managers and specialists, providing direction, prioritization, and professional development to support best-in-class team talent and growth.
- Directly manage third party agency and vendor relationships, serving as primary point of contact in decision-making and accountability for budget and performance.
- Partner closely with internal stakeholders across Business teams, Creative, Operations, Data Science, and Member Experience teams to align on key goals and decisions, leveraging learnings across channels to inform targeting and optimization strategies.
- Serve as subject matter leader for channel vision and growth, researching and monitoring industry trends and competitive insights to inform strategy.
- Develop and refine standard operating procedures to gain efficiencies in process.
Requirements
- Bachelor's Degree or higher in Business, Marketing, or related field
- Minimum 7+ years of progressive experience in in-house or agency D2C marketing, with at least 3 years of experience managing and leading small teams
- Direct hands-on experience managing performance marketing campaigns and budgets
- Demonstrated track record of achieving performance goals
- Outstanding communication skills and analytical decision-making
- Proven collaboration working across internal/external teams
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Advanced proficiency with Microsoft Suite and business intelligence platforms (e.g. Microsoft PowerBI), project management and other channel-specific platforms
- Ability to work hybrid in-office schedule from Ft. Lee, NJ or Raleigh, NC office Tuesdays and Thursdays
Nice-to-haves
- Direct Mail/Print campaign experience strongly preferred
- Prior work experience in consumer health, financial services, insurance or other regulated sectors preferred
Benefits
- Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
- Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
- Retirement Benefits: Savings Plan with annual nonelective company contribution
