Marketing Director Franchise Development/RND

About the position

The Franchise Development Marketing Director is a pivotal role in assisting the Retail Network Department (RND) reach its goals. Marketing, SEO/SEM, content development, website enhancements, social media, and other activities all designed to increase quality leads for the Franchise Development team.

Responsibilities

• Plans and executes integrated marketing strategies that support the brands for franchisee recruitment.
• Directly oversees the go-to-market activities for Franchise Development.
• Effectively leads marketing, communications, digital marketing, and design to deliver program goals.
• Develops and implements strategic marketing campaigns to increase franchise awareness and achieve annual RND revenue goals.
• Leads the way as we scale and refine our marketing approach including leading the go-to-market strategy.
• Works with VP of Retail Network Development on annual budgets to achieve desired lead flow.
• Identifies key marketing performance metrics and develops regular reporting cadence and dashboards.
• Development and coordination of semi-monthly candidate webinars.
• Coordination of in-market opportunity events.
• Management and marketing of franchisee Referral Programs.
• Updates social media platforms with relevant Franchise Development/brand posts.
• Reviews and updates all 3rd party franchise development/lead generation sites.
• Ensures franchise development websites are updated weekly as necessary.
• Collaborates with outside digital agencies for SEO/PPC strategies.
• Collaborates with outside agency on Franchise Development stories and placements.
• Develops content and design for semi-monthly newsletters.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• At least 7 years’ experience in marketing, campaign development, brand management, and execution in a fast-paced, high-volume environment.
• Strong marketing project management skills with at least 7 years’ experience in planning and managing multiple complex marketing projects.
• At least 3 years’ experience working with paid media programs and managing the creative development of assets.
• Excellent teamwork and collaborative skills.
• Positive and effective interpersonal skills.
• Ability to apply creative thinking and imagination to campaign development.
• Ability to work under pressure and meet deadlines.
• Proactive problem-solving skills.
• Proficient in basic Microsoft Office Suite programs and Google programs/apps.
• Experience in the Adobe Creative Suite is strongly preferred.
• Experience working with Project Management Systems and tools such as JIRA and Trello is beneficial.
• Email campaign creation and execution experience, including knowledge of HTML & CSS, is a plus.
• Requires approximately 10% travel.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Free food & snacks
• Health insurance
• Paid time off
• Parental leave
• Training & development