Marketing Director - Government Solutions

Equifax • St. Louis, MO

2d • Hybrid

About The Position

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. As a Marketing Director - Government Solutions at Equifax, you will be responsible for driving the growth of our government solutions portfolio sold directly to the federal, state and local government agencies. You will develop and execute sophisticated marketing strategies that address the unique challenges of selling data solutions to diverse personas within the government enterprise-level decision-making process and the influencer eco-system. This role requires a blend of high-level brand positioning, technical product marketing, and strategic and tactical B2G growth execution.

Requirements

• Experience: 5+ years of experience in Marketing, with a focus on Product Marketing, Brand Marketing, Sales Enablement, and Content Creation.
• Industry Knowledge: Proven expertise within Social Services or Federal government. You must understand the specific personas involved in the buying centers for data or technology solutions.
• B2G2C Fluency: Experience managing the "through-channel" marketing journey (Company -> Government>Constituent).
• Problem-Solving Mindset: A track record of taking initiative and using "grit" to deliver results in uncertain or complex environments.
• Tactical Execution: Well-versed in B2G marketing planning, including digital tactics, trade show marketing, and sales collateral development (experience required, although this role will not be directly responsible for executing digital advertising or tradeshows).

Nice To Haves

• Strategic Expectation Management: The ability to organize work independently while ensuring continuous alignment with leadership expectations and overarching business goals.
• Conflict Resolution & Diplomacy: Skill in navigating diverse personality types and competing priorities to find mutually agreeable and achievable solutions for complex problems.
• Accountability & Integrity: Taking full ownership of tasks and outcomes, acknowledging personal errors without passing blame, and maintaining high professional standards.
• Strategic Marketing: A subject matter expert in all facets of marketing—from creative direction to data-driven strategy—with significant experience delivering high-impact campaigns within the public sector space.
• Education: Functional expertise typically gained through a formal degree in Marketing or a related field.

Responsibilities

• Strategic Positioning & Messaging: Develop and execute customer-focused messaging that resonates with government buying centers and eco-systems. You will apply a "new perspective" to existing solutions to solve complex market positioning problems and develop value messaging around the impact and value of our solutions, defining a clear reason to act.
• Segment Expertise: Leverage a deep understanding of the social services market and federal government space to inform innovation, engagement tactics, and content.
• Sales Enablement & Support: Communicate value propositions to the sales team and directly support efforts to help sales teams take a consultative approach to successfully sell our solutions by owning the development of “sales toolkits” and thought leadership content.
• Program Planning & Campaign Strategy: Develop and manage end-to-end marketing program plans across multiple channels, tracking effectiveness to ensure high ROI and scalable growth. Partner with the Growth Marketing teams to guide and support their delivery of digital marketing tactics and campaign execution.
• Stakeholder Navigation: Independently manage complex projects by building exceptional internal relationships and navigating a dynamic and matrix workplace with limited oversight.
• Market Insights: Leverage market research to understand buyer personas and buyer needs to inform innovation and campaigns. Apply new perspectives on existing marketing tactics to meet marketing impact goals and improve brand sentiment.
• Project Leadership: Serving as project manager of marketing programs within the strategic marketing plan, utilizing technical expertise to drive results with speed and quality.

Benefits

• comprehensive compensation and healthcare packages
• 401k matching
• paid time off
• organizational growth potential through our online learning platform with guided career tracks

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees