About the position
At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. Reporting to the SVP of Insurance Marketing, this role is responsible for leading Life and Specialty Insurance acquisition from strategy to execution. This leader will develop a category strategy to grow market share through effective marketing communications, close partnership with sales teams, and a focus on delivering value to AAA Members. The successful candidate will be responsible for marketing strategy and analysis, integrated marketing communications, and management of annual budgets. This individual will also play an integral role in supporting sales teams to achieve revenue targets.
Responsibilities
- Own overall Product acquisition performance and actively manage key business KPIs to ensure brand and business success.
- Responsible for development, execution, and continuous optimization of annual plans including business analytics, advertising, digital and social media plans.
- Partner internally and externally to develop marketing creative, web and digital updates, and sales enablement materials that support marketing initiatives.
- Partner with internal teams to understand key market dynamics for target consumers, Members and key competitors.
- Cultivate consumer insights to unlock differentiated product positioning and messaging that resonates with the target audience.
- Plan and manage marketing budget, leveraging data-driven optimizations to maximize impact.
- Lead and develop a high-performing Associate Product Manager.
- A keen focus on delivering the best possible experience for AAA Members will guide your strategy development and decision making.
- Other duties as assigned.
Requirements
- Bachelor Degree plus 5-7 years related work experience
- 5 plus years management experience
Nice-to-haves
- MBA or Master's Degree
Benefits
- Compensation Range: Min: $149,109.00 - Mid: $166,315.00 - Max: $183,518.00
