Marketing Director, Wealth Management

First National Bank•Omaha, NE

7d•Onsite

About The Position

Lead the marketing strategy for FNBO's premier Wealth & Institutional Services division—a sophisticated portfolio encompassing multiple business lines. This is a high-impact leadership role where you'll serve as a strategic member of the Wealth & Institutional Services leadership team, shaping how FNBO positions itself in the competitive wealth management landscape. You'll lead a segment marketing team, collaborate with centralized marketing resources, drive marketing investments, create integrated strategies that elevate brand presence, accelerate client acquisition, and deepen relationships across our most sophisticated service lines. This role offers the rare combination of strategic influence, executive visibility, and the ability to make a measurable impact. If you're a strategic marketing leader who thrives at the intersection of crafting strategy and developing plans to execute, this is your opportunity to leave a lasting mark.

Requirements

Bachelor's degree in Marketing, Business, or related field
7+ years of progressive marketing leadership experience
5+ years of team management experience with demonstrated leadership capabilities
Demonstrated experience in developing, implementing and managing segmentation marketing strategies
Strategic thinking and marketing planning capabilities
Excellent written and verbal communication skills
Data-driven decision-making approach
Ability to manage multiple priorities in a fast-paced environment
Strong relationship-building and cross-functional collaboration skills
Candidates must possess unrestricted work authorization and not require future sponsorship.

Nice To Haves

Financial services industry experience, preferably in wealth management or private banking
Proven ability to develop team members through coaching, mentoring, and stretch assignments
Experience building diverse, high-performing teams with shared purpose and collaborative focus
Demonstrated skill in optimizing staffing and financial resources for maximum efficiency
Track record of effective delegation while empowering team independence
Ability to create energy and drive team performance toward goals

Responsibilities

Strategic Planning & Execution Develop comprehensive marketing strategies with 3-year planning horizons that align with business objectives, regulatory requirements, and market opportunities across all Wealth & Institutional Services business lines
Lead strategic planning processes including budget development, resource allocation, channel strategy, and ROI measurement while ensuring compliance with financial services regulations
Create integrated go-to-market strategies that position FNBO's wealth services competitively, articulating clear value propositions for distinct client segments
Drive data-informed decision-making through market research, competitive intelligence, customer insights, and performance analytics to identify growth opportunities and optimize marketing investments
Clearly connect marketing activities to business outcomes, enabling evidence-based strategy refinement and resource optimization
Marketing Program Leadership Oversee multi-channel marketing campaigns spanning digital advertising, content marketing, events, sponsorships, public relations, and relationship marketing that engage high-net-worth prospects and institutional decision-makers
Partner strategically with Bank Marketing Centers of Excellence (Communications, Content & Social, Media Buying, Sponsorships, Events, Creative Development) to ensure brand consistency, creative excellence, budget allocation, and efficient execution across all touchpoints
Develop and help execute marketing strategies focused on thought leadership and content strategy that establishes FNBO wealth professionals as trusted advisors through compelling insights, educational content, and strategic storytelling
Develop sophisticated lead generation programs working closely with business development and sales teams to create qualified pipeline and accelerate prospect-to-client conversion
Cross-Functional Collaboration & Influence Serve as strategic marketing partner to Wealth & Institutional Services leadership team, translating business goals into marketing strategies and marketing results into business impact
Collaborate effectively with business development, sales, operations, and compliance to develop integrated initiatives that balance growth ambitions with regulatory requirements and operational realities
Build trusted relationships with wealth advisors and institutional relationship managers, understanding their client engagement needs and creating marketing tools that support their success
Team Leadership & Development Build and lead a small high-performing marketing team with diverse skills, complementary strengths, and shared commitment to excellence in wealth marketing