Marketing Director, OptumServe - Remote

UnitedHealth Group•La Crosse, WI

3d•Remote

About The Position

For those who want to invent the future of health care, here's your opportunity. We're going beyond basic care to health programs integrated across the entire continuum of care. Join us to start Caring. Connecting. Growing together. The Marketing Director leads B2B and B2B2C marketing for Optum Serve’s federal government business delivering healthcare and consulting services. This role develops integrated strategies to strengthen brand awareness, generate qualified leads and drive client acquisition and retention. Responsibilities include creating thought leadership content, supporting sales enablement and executing consumer engagement campaigns to meet participation goals. The position also contributes to RFP processes and collaborates with Growth and Product teams to align marketing with strategic priorities. Reports to the Vice President of Optum Serve Marketing. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Requirements

10+ years of marketing experience, including B2B and B2B2C
3+ years managing team
Experience managing external agencies
Proficiency in digital marketing tools, (IE, Salesforce, Marketo, Adobe Creative Suite) and Microsoft Office
Proven ability to lead complex, multi-channel campaigns in a fast-paced environment
Demonstrated success in communicating with and influencing senior leadership and constituents in a highly matrixed structure
Ability to travel up 20–25%25 for conferences, client events, and production shoots to mostly to Washington, DC

Nice To Haves

Federal healthcare experience
Experience marketing to health plans and state governments
Knowledge of brand tracking and consumer engagement strategies

Responsibilities

B2B Marketing: Design and execute integrated campaigns to build brand equity, generate leads and support client retention Partner with business leaders and growth teams to align strategies with market priorities
Account-Based Marketing: Develop targeted ABM programs for strategic federal agencies, leveraging pipeline insights and RFP timelines
Consumer Engagement: Oversee data-driven, multi-channel campaigns to drive member participation Innovate through testing creative concepts and engagement approaches
Content Development: Create and manage marketing assets, including collateral, presentations, and thought leadership materials
Sales Enablement: Provide insights into buyer behavior, develop messaging and support sales with tools and strategies
Channel Management: Maintain digital and print properties to ensure consistent brand identity and program visibility
Measurement & Reporting: Establish KPIs, track campaign performance, and report ROMI to stakeholders
Budget Oversight: Manage marketing budgets, ensure reconciliation of expenses and forecasts and ensure resource allocation aligns with objectives
Collaboration: Foster solid internal and external relationships, coordinate cross-program efforts and uphold brand and compliance standards