Marketing Director

About the position

The Marketing Director provides strategic leadership and oversight of the organization’s marketing, branding, and community engagement initiatives. Reporting directly to the Chief Strategy Officer, this role is responsible for elevating the organization's visibility through the development and execution of comprehensive marketing strategies. The Marketing Director will oversee public communications, brand management, donor engagement, and volunteer outreach, ensuring alignment with organizational goals and strategic priorities. This position is also instrumental in driving collaboration across departments, enhancing interdepartmental coordination, and supporting long-term organizational growth.

Responsibilities

• Develop and oversee strategic marketing and communication plans to strengthen the organization’s brand and public presence
• Serve as the lead authority on brand identity and ensure consistency across all platforms, print, and digital materials
• Plan, organize, and lead community engagement initiatives to promote awareness and strengthen partnerships
• Coordinate and execute development initiatives including fundraising campaigns, donor cultivation, and event promotion
• Lead planning and execution of internal and external events in collaboration with executive leadership and the Choices Council Events Committee
• Identify internal representatives to attend events and speaking engagements in alignment with brand and messaging strategy
• Partner with internal departments to align marketing, communications, and development strategies across the organization
• Monitor and enhance the organization’s digital footprint including website management and social media strategy
• Research and recommend grant opportunities, working collaboratively with grant writers to support funding objectives
• Manage donor and contact databases to ensure accurate communication and engagement tracking
• Oversee volunteer coordination, including recruitment, engagement, and recognition efforts
• Contribute to organizational strategic planning with a focus on the integration of marketing and communications
• Demonstrate strong time management, initiative, and self-direction in meeting deadlines and project leadership
• Assist with the development and management of the department’s budget in collaboration with finance staff, ensuring fiscal responsibility and alignment with organizational goals
• Maintain knowledge of industry trends, regulatory changes, agency compliance requirements, etc.

Requirements

• Bachelor’s degree in Marketing, Communications, Nonprofit Management, or related field preferred
• At least three years of leadership experience in marketing, communications, development, or nonprofit management preferred
• Experience with brand management, digital marketing, and strategic communications preferred
• Experience working with nonprofits, grant writing, or fundraising campaigns preferred
• Excellent verbal and written communication skills
• Excellent project management and organizational skills with attention to detail
• Proficiency in digital marketing tools, content creation, CRM systems, and Microsoft 365
• Ability to develop rapport and coordinate with other divisions, vendors, key stakeholders, etc.
• Willingness to maintain confidentiality of private, sensitive, or protected information
• Understanding of donor engagement and volunteer coordination best practices
• Ability to lead cross-functional initiatives and support strategic organizational goals
• Knowledge of grant research and nonprofit funding sources a plus
• Creative thinker with the ability to innovate while remaining mission-focused
• Commitment to the organization’s mission and working with a diverse population

Benefits

• Full-Time, Exempt position
• Starting Salary Range: $55,000 - $60,000