About the position
Within the Downstream and Global Chemicals marketing team, the Marketing Director will lead the Petrochemicals market segment team to develop our value proposition for the core product line, drive and manage segment innovation, support of Total Value Delivery (TVD) delivering topline growth, and create margin expansion. The Marketing Director will focus on customer-focused innovation needs, project execution and financial tracking, working closely with RD&E, the marketing team, sales, supply chain, and digital teams. The Marketing Director will serve as an energetic project leader in the company to help the Petrochemicals team create, capture, and communicate positive impact to proactively help our customers reach their ESG and total cost of operation goals. This role reports to the Global VP Marketing for Downstream and Global Chemicals and is based in Houston, Texas. It will support both global and regional businesses with market intelligence and best practices.
Responsibilities
- Effectively manage and develop the team in the Petrochemicals segment
- Create a strategy for the market segment globally to identify growth markets and opportunities; then work with the team and regions to implement plans for products and programs to deliver growth.
- Get voice of customer feedback for innovation ideas to add new opportunities to the pipeline, review and drive the existing innovation portfolio, and execute the launch of new innovations as the project leader.
- Work with the regions to execute newly launched innovations and understand regional market needs.
- Execute activities related to managing the performance of the existing offering portfolio, raw material strategies, productivity enhancements, and supply chain assurance.
- Ensure accurate representation of Ecolab to the community with regards to product specific regulations and information.
- Work with PLM to determine and execute effective solutions for product related issues such as forecasting of product sales for each warehouse, resolving product supply issues, coordinating alternative solutions for product related issues, looking for opportunities for margin improvement and managing product life cycle.
- Spearhead the development and execution of case studies and promotional activities, such as trade shows, sales activation activities, and external integrated marketing campaigns.
- Leverage cross functional groups to couple knowledge of customer needs with existing and future technology capabilities.
- Track and report on key application performance metrics and take corrective action as required.
- Engage in industry associations and external networks to establish thought leadership and technical expertise to market products and programs.
Requirements
- Bachelor's degree
- 10 years of professional experience in a business-to-business environment
Nice-to-haves
- MBA, international business or marketing preferred
- Bachelor's Degree preferably in STEM
- Strong verbal and written communication skills; executive presentation experience is preferred
- Fluent in English, both oral and written; multi-lingual is a plus
- Ability to work well in a global matrixed organization and provide team direction as a leader
- Ability to build and maintain relationships and coordinate projects across different functional groups regionally.
- Solid business acumen, strong financial understanding
- Strong problem solving / Analytical Skills/ holistic thinking
- Attention to detail; ownership mentality
- Global mindset/global experience
- Experience with a wide range of marketing tools, including strategic and tactical product marketing capabilities
Benefits
- Comprehensive and market-competitive benefits to meet the needs of associates and their families
- Annual bonus and long-term incentives based on performance
