Marketing & Events Coordinator

City of Greenville, TX-posted 2 days ago

Full-time

Greenville, TX

Executive, Legislative, and Other General Government Support

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Assisting the Director of Parks & Recreation in managing the operations and direction of the department within the context of strategic goals and objectives. Under the direction of the Director, is responsible for planning, developing and maintaining programs, policies and regulations pertaining to Sports, Recreation & Aquatic Centers.

Works with the Director and Assistant Directors to develop overall communication and marketing strategies and objectives for the parks and recreation department divisions.
Manages department social media, website and public relations.
Identifies specific objectives, target customer segments, and plans and budget proposals for marketing campaigns.
Develops and employs processes to track and report campaign and program analytics, including social media engagements and advertising reach, to ensure strategies are effective and are adjusted to improve performance.
Writes and edits news releases, newsletter articles, social media posts, video scripts, presentations, webpages, social media, and more.
Conducts research- including surveys and focus groups- to help identify priority audiences, barriers to adoption, and effective messaging or strategies to change customer behavior.
Designs graphics for social media posts, advertisements, newsletters, and other materials related to marketing campaigns based on and in line with the Citywide brand standards.
Participates in listing, prioritizing, and scheduling marketing campaigns to achieve established objectives.
Remains current on industry trends and activity and current programs related to marketing and behavior change.
Assists in organizing, implementing, and participating in supporting public events.
Performs other duties as assigned.

Bachelor’s degree from an accredited four (4) year college or university in marketing, communications, journalism, public relations, or related field; other combinations of education and experience may be considered.
Two (2) years or more of experience in marketing or advertising in a similar position is preferred.
Valid Texas Driver's License

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