About the position
As our Events manager, you will help build and own Endear’s events as a strategic driver of growth, brand, and mission. You will combine creativity and experience to make sure Endear stands out, adds value, and achieves objectives at industry trade shows, partner collaborations, and in-person/virtual events of all sizes. As a part of our marketing team, this role is critical to driving industry awareness and customer acquisition while leaving a positive, lasting impression across the broader industry. The ideal candidate will have deep knowledge of pre-/during-/post-event planning and execution, budget management, attendee attraction and engagement best practices, along with a strong background in building and maintaining relationships both externally and cross functionally using strong analytical and communication skills. They will thrive in a fast-paced, collaborative environment where their entrepreneurial spirit and process-oriented mindset are equally valued.
Responsibilities
- Recommend, plan, execute, and promote industry events, company-owned events including webinars/dinners, customer events, partner events, etc.
- Understand and communicate the unique value of every event and work collaboratively with the rest of the marketing team to recommend how the company should be positioned.
- Understand the broad and specific attendee personas and develop a plan to attract, engage, and communicate with this audience before, during, and after the event.
- Set priorities for success at the event including plans to identify and interact with best fit / ideal attendees.
- Create and/or collaborate with other members of the team to create event assets including registration pages, promotional messaging, swag, webinar assets, leave behinds, promotional activities, etc.
- Create cross-functional outreach plans to both prospects and customers.
- Create post-event nurture plans for event connections, attendees that we're not connected with, and potential partners.
- Recommend new event and sponsorship opportunities with ROI-driven budget justification.
- Lead post-event reflection with key stakeholders, document learnings, apply these to learnings to future events.
- Report on metrics related to event goal including target engagement, growth, and revenue.
- Support the marketing relationship and communication with our partners including co-sponsorship and promotion opportunities, content sharing, partner newsletter, and website listing.
- Align event participation with quarterly, annual marketing and organization goals and focus-areas.
- Share industry, competitor, partner learnings with the larger Endear team and ideas on why it matters and what can be done with it.
Requirements
- 2-4+ years managing and marketing events at a Series A startup.
- Proven track record of achieving KPIs through in-person and virtual events.
- Experience with retail-industry events (The Lead, ShopTalk, NRF, etc.) a bonus.
- Willingness and ability to travel as needed for events.
- An appreciation for detail, organization & creative problem-solving.
- Strong active-listening, communication, time management skills.
- Self-starter who takes ownership and is always willing to try things differently.
- Enjoys working in a fast-paced and ever-changing environment.
- Strong ability to self-manage and prioritize tasks; knows how to balance the 'long game' with small wins.
- Eager to learn and grow beyond this role by having an 'all hands on deck' attitude.
- Comfortable working remotely.
Benefits
- 100% remote work
- Healthcare package including dental and vision
- Stipend for co-working space or home office equipment
- Flexible time off with unlimited vacation days
