Marketing Events Specialist

Verint

1d•$70,000 - $80,000

About The Position

Verint is looking for an experienced marketing events person to join their fast-paced Demand Generation Team. This role will provide tactical and programmatic support for Verint direct events including industry tradeshows, customer and sales conferences. In this role, you will own the planning, coordination and execution of internal and external events while collaborating with cross-functional teams to identify event opportunities, manage event logistics, and create revenue impact and ROI from events. This role is ideal for a detail-oriented, collaborative professional who thrives in event strategy, planning, execution and stakeholder engagement. In addition to management of direct industry events & tradeshows, the Marketing Specialist will also assist in components of the annual Verint Global Sales Kickoff, the Engage Conference and Verint-hosted Summits.

Requirements

BA/BS degree or equivalent work experience required.
Minimum 3+ years of relevant experience in marketing or planning and managing tradeshow events logistics including contracting events scheduling speakers.
Experience managing complex events involving cross-functional internal and external stakeholders.
Ability to effectively interface and negotiate with outside vendors.
Able to quickly shift gears between planning and executing activities.
Excellent Team work, communication and social media skills.
Ability to travel to conferences and events.
Strong collaboration skills with the ability to work effectively both independently and as part of a team.
Strong Project Management: Must be detail oriented and ability to juggle mulitple projects and manage deadlines. MS, Excel and PowerPoint experience.
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.

Nice To Haves

CVENT and Salesforce experience preferred
Wrike (Project Management), CVENT (Event Management Platform) and Salesforce experience

Responsibilities

Develop and execute a comprehensive event marketing strategy aligned with business and campaign goals set by Americas Marketing Campaigns team. Maintain an annual calendar of trade shows and conferences.
Manage all event planning, logistics, vendor coordination and on-site execution of assigned Verint Americas’ direct tradeshows, industry events, virtual conferences and in-person events using established Verint processes and best practices to ensure consistency.
Serve as primary point of contact for internal teams and external vendors on assigned events. Provide clear and consistent event updates, timelines, and post-event reports. Be available for consultation during event execution (which may include weekdays and weekends).
Collect Pipeline data on quarterly basis to support Sr. Director of Events.
Maintain post-event reports and leverage insights from post-event surveys to refine future strategies.
Partner with Campaign & Creative teams to produce branded event assets
Manage display house and premiums vendor relationships – reconciling invoices and inventory tracking.
Own and optimize event budgets, ensuring efficient allocation and cost control while following Verint procurement and financial processes at the event/campaign and department level.
Identify opportunities for cost savings and continuous process and quality improvements.
Manage assigned projects and responsibilities around Verint Americas Sales Kickoff supporting the Director and Sr. Director Events