Marketing Events Specialist

About the position

The Marketing Events Specialist will be responsible for the planning, organizing and executing of trade shows, conferences, and self-created customer events in North and Latin America. This role is also responsible for all operational, implementation, and post-event activities.

Responsibilities

• Coordinate logistics and deliverables for trade shows including booking both booth and meeting space, registering personnel, managing housing, managing shipment of exhibition assets to and from events.
• Work closely with internal and external event planning committees and client groups to define event goals, objectives, and specific implementation plans that promote the organizations brand.
• Work with vendors, e.g. Adtran's booth vendor, show vendors, etc. to ensure timely, cost-effective execution. Negotiate agreements with outside providers and subcontractors to ensure lowest cost and highest quality of service.
• Assist in creation and delivery of pre- and post-show communications, both internal and external.
• Source venues, recommend and engage catering, acquire supporting technology, and coordinate development of materials to execute a quality event.
• Coordinate the shipping and receiving of event booth(s), display units, collateral, and promotional items in highly time-sensitive and deadline driven situations.
• Travel and support events on-site as needed.
• Work closely with the global marketing team to execute campaigns for virtual and in-person events.
• Supervise, direct, and coordinate the activities of subcontractors, and vendors as required to successfully execute all aspects of the event on the scheduled delivery day.
• Maintain event-related expenses while being budget-conscious and submit invoices for payment in a timely manner.
• Drive engagement and customer satisfaction by providing consistently great customer experiences at Adtran's events regardless of the type of event.
• Drive improvement and optimization in overall event management processes and execution according to the overall marketing strategy and marketing departmental goals.
• Work with creative staff to make sure materials reach publication and are available prior to event.
• Other projects and assignments may result and be assigned to accommodate the changing needs of the department and the Company.

Requirements

• Bachelor's Degree in Business Administration, Marketing or a related field is highly preferred.
• 2-5 years' previous experience in Event Management or a related field is required.
• Proficiency in Microsoft Office: PowerPoint, Excel, and Word is required.
• Some travel is expected in this position.
• Basic knowledge of B2B marketing and marketing communication.
• Highly organized and able to multi-task under time constraints.
• Must be able to lift up to 25 pounds and handle equipment weighing up to 60 pounds.

Nice-to-haves

• Knowledge of CVENT Event Management system preferred.