Marketing For Members Specialist
About The Position
For over 10 years, New Law Business Model (NLBM) has been on a mission to liberate lawyers from outdated, soul-crushing practice models. We provide the heart-centered framework—Life & Legacy Planning®—and the high-octane membership products required to build thriving, relational firms. With a community of 800+ Personal Family Lawyer® firms nationwide, we leverage elite AI and automation to amplify humanity, delivering the practical education, tools, and "done-for-you" systems lawyers need to reclaim their time and build a lasting legacy. We obsess over real-world outcomes, not just vibes, to ensure our members move from survival mode to true flourishing. You’ll love this opportunity if you’re the rare combo of strategic marketer + practical copywriter who can turn “here’s the concept” into member-ready assets that get used immediately (emails, posts, landing page copy, templates, scripts). You ship on cadence, you’re allergic to fluff, and you can write in a voice that’s confident, clear, and conversion-friendly – just like our lawyer customers. You should not apply if you want a big brand-awareness playground, hate feedback loops, or prefer long timelines over weekly delivery.
Requirements
- Are a strong copywriter who can think like a strategist.
- Can turn complex inputs into clear, usable deliverables.
- Understand customer psychology and can write for action (not applause).
- Are reliable: you communicate clearly, hit deadlines, and iterate fast.
- Have good judgment (especially when content touches regulated/professional services).
Nice To Haves
- Experience in education-based products, memberships, coaching programs, or communities.
- Familiarity with marketing for professional services (bonus if legal, but not required).
- Comfort creating lightweight training content (short videos, guided resources).
Responsibilities
- Write and produce assets members can deploy fast: weekly blog content and matching social posts, email templates, nurture sequences, landing page copy, scripts.
- Adapt content by membership tier (Core vs Premium) and learning milestones.
- Maintain high standards for clarity, brand voice, and usability.
- Help translate curriculum into implementation resources: simple playbooks, guides, checklists, short instructional videos (where relevant).
- Improve existing assets based on member feedback and product direction.
- Work closely with the Memberships Product Manager to align deliverables to the product roadmap and the member experience.
- Coordinate with internal partners and occasional vendors as needed.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
