Marketing Insights & Analytics Director

About the position

As the Marketing Insights & Analytics Director, you will be responsible for measuring and reporting on the success of the marketing organization while leveraging data to inform strategic decisions and optimize operations. Reporting to the Vice President of Marketing, you will conduct quantitative analyses and integrate multiple data sets to generate actionable insights that inform strategic planning. In this critical role, you’ll develop and maintain dashboards, reports, and visualizations to track the overall success of the Marketing function. You'll collaborate closely with Marketing, Sales, and Revenue Operations to establish processes for consistently tracking and reporting key marketing metrics and enable smarter decision-making to power growth goals.

Responsibilities

• Analyze diverse marketing data sets to identify trends, uncover insights, measure ROI, and define metrics that align with priorities.
• Evaluate correlations and causality between internal metrics and market variables.
• Provide data-driven recommendations to marketing leadership.
• Use tools like Salesforce, Marketo, CaliberMind, and Power BI to create and maintain performance dashboards.
• Support the marketing operations team in establishing regular reporting cadences.
• Develop and maintain key performance indicators (KPIs) for marketing initiatives.
• Create insightful dashboards and reports to track progress, identify areas for optimization, and communicate performance to stakeholders.
• Develop and oversee processes to consolidate and summarize campaign-level metrics globally.
• Work closely with demand gen managers, web team, operations, and field marketing teams to track and measure progress against goals.
• Partner with other Billtrust teams outside of Marketing to share best practices.

Requirements

• 6+ years of experience in B2B SaaS marketing operations and/or analytics roles.
• Proficiency in data management, statistical analysis, and research techniques.
• Deep understanding of B2B marketing principles and strategies across various channels (digital, account-based marketing, etc.).
• Experience with marketing, sales, and business intelligence tools (e.g., Power BI, Marketo, and Salesforce).
• Experience with other martech platforms including Demandbase, Outreach, and ZoomInfo.
• Skilled in translating data into digestible insights and actionable recommendations for senior leadership and internal teams.
• Excellent analytical and problem-solving skills with the ability to translate complex data into clear and actionable insights.
• Ability to build structured systems and processes within ambiguous environments, ensuring accessibility and usability of data across teams.
• Flexibility and ability to operate efficiently in a fast-paced, dynamic environment.

Benefits

• Work from Anywhere: Your home, a coffee shop, a company paid WeWork.... you decide!
• A Culture that Lives its Values: Our values guide our decisions - big and small - each and every day.
• Flexible Working Hours: We support your lifestyle- the results are what count.
• Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
• Sabbatical: A paid leave to reward longevity and commitment to Billtrust.
• Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace.
• Opportunities for Growth: Professional development can take many shapes.
• Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards.
• Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance.
• Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability.