About the position
We’re looking for a unique kind of Insights Manager — someone who can do more than pull numbers. This role blends deep quantitative skills with qualitative insight development, helping clients not only understand what’s happening, but why it matters and what to do next. As a Marketing Insights Manager at SiaX (the creative arm of Sia Partners), you’ll work across industries and campaigns to translate data into actionable narratives that shape strategy. You’ll advise clients on what to measure, help define KPIs aligned with business goals and interpret customer behavior in ways that drive performance and unlock new opportunities. You will need to be insights-driven, and a key voice in helping teams and clients understand what the data says and what it means. This role sits at the intersection of data science, marketing strategy, and customer insights — with an emphasis on performance analytics, proactive market intelligence, and insights that drive creative and media activation.
Responsibilities
- Lead performance analysis across campaigns to surface insights that inform creative, media, and customer experience strategies
- Monitor seasonal trends, cultural moments (e.g., flu season, fitness cycles), and health/wellness search patterns to identify campaign timing and messaging opportunities
- Translate trend signals into actionable media and creative recommendations that align with client and platform capabilities
- Collaborate with strategy and account teams to shape measurable campaign objectives and define success
- Design marketing measurement frameworks and deliver clear, insight-driven reports and dashboards tailored to client goals
- Analyze paid media (Meta, Google Ads, YouTube, TikTok, CTV), website/app analytics, and funnel performance across channels
- Create automated dashboards and alerts to track performance and surface emerging opportunities
- Support test-and-learn initiatives, statistical modeling, and experimental design including lift studies and A/B testing
- Analyze customer journeys and behavioral trends to uncover insights and surface optimization opportunities
Requirements
- 4–6+ years of experience in marketing analytics, strategy, or data science — ideally in an agency or client-facing environment
- Proven ability to combine quantitative analysis with strategic storytelling
- Expert proficiency in Adobe Analytics and analyzing web/app performance metrics
- Fluency in extracting and interpreting paid media data across platforms (Meta, Google Ads, YouTube, TikTok, CTV, etc.)
- Strong understanding of marketing funnel performance and omnichannel attribution approaches
- Experience with statistical testing, lift analysis, and experimental design
- Advanced Excel/Google Sheets, SQL, and one or more BI tools (Tableau, Looker, or similar)
- Strong data visualization and reporting skills — you don’t just show data, you tell the story behind it
- Experience working across industries, verticals, or high-growth environments where priorities shift fast
Benefits
- The expected compensation for this role is $120-125k per year
- Salary + Annual Discretionary Bonus
- Healthcare coverage that includes 3 medical plan options: Anthem – EPO HSA, EPO HSA MERP, and PPO; dental and vision through MetLife; and life insurance policies through Mutual of Omaha
- Flexible Spending Account (FSA)
- Paid Time Off
- Parental leave paid at 100% of base pay for all new parents
- 9 Company Holidays + 1 Floating Holiday
- 401(k) Plan - 4% matching and vested on day 1
- College save-up plan & college loan repayment plan
- Monthly cell phone stipend
- Pre-tax account for Parking and Mass Transit
- Sia provides several wellness and incentive programs free of charge through the firm medical plan – Anthem - such as Gym Reimbursement, LiveHealth Online, Well-being Coach, Building Healthy Families Program
