Marketing Insights Researcher - Public Affairs

About the position

We're seeking a marketing researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebook's communications and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing / communications strategy and execution.

Responsibilities

• Design and execute quantitative and qualitative research to support the Facebook company's Public Affairs marketing team
• Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights
• Test and refine the effectiveness of creative executions and campaigns

Requirements

• 8+ years of qualitative and quantitative primary research experience
• Experience working on political campaigns or public affairs issues
• Experience executing full-cycle research from survey design, discussion guide creation, and reporting
• Experience designing the right methodological approaches to answer questions and proven experience defending insights and approaches
• Experience working on integrated marketing campaigns, especially digital, including informing campaign strategy, creative development, and measuring effectiveness
• Demonstrated experience with clear written communication and storytelling skills
• Experience distilling insights into deliverables that creative teams can use to drive tactics (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks)