Marketing Intern - Consumer

BCG Digital Ventures - Boston, MA

- Intern

Boston, MA

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

We are seeking a strong candidate to join BCG's Consumer Practice Area (PA) Marketing team to support important areas of our marketing program. The Consumer Marketing Intern will support the Consumer practice in the development and execution of our marketing strategy to help us build and strengthen client relationships and position us as thought leaders in the market.

Responsibilities

• Support the day-to-day execution and management of social media channels, including our LinkedIn showcase page and LinkedIn profiles of our thought leaders.
• Manage social media content calendars from content creation through scheduling posts.
• Analyze and report on social media performance to optimize and further enhance our social media presence.
• Draft content and build digital internal newsletters to update the practice area on BCG, industry, and competitor activities.
• Maintain data quality within marketing platforms including global CRM database.
• Prepare clear, compelling dashboards with key performance metrics to show the impact of our marketing tactics such as events, media coverage, publication readership, digital marketing, etc.
• Collaborate with global analytics team to understand the set of available marketing KPI metrics and ensure the most meaningful measures are being leveraged for our PA.
• Create and send newsletters within Sales Force Marketing Cloud.
• Support scheduling and preparation for meetings with key stakeholders.
• Network with other working students, Co-Ops and marketers.

Requirements

• Ongoing Bachelor's or Master's studies with high academic achievements preferably in business informatics or business studies with marketing focus.
• Strong attention to detail.
• Creative, yet structured problem solver and autonomous self-starter.
• Able to work in a fast-paced environment and to manage multiple tasks in parallel.
• Strong organization and project management skills.
• Strong analytical skills.
• Excellent written and verbal communication skills in English.
• Strong interpersonal credibility, reliability, and service mentality.

Nice-to-haves

• Familiar with digital marketing tools such as LinkedIn campaign management tool, Sprinklr, SHIELD, Haiilo, Figma.
• Experience with creative software, like Figma and Photoshop, is a plus.