LN Concerts, Marketing Intern

Live Nation Worldwide•Austin, TX

17h

About The Position

WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE POSITION – MARKETING INTERN Are you looking for an exciting internship experience? Our paid Internship Program provides real-world experience for students who are interested in the live entertainment industry. After finishing this program, you will have gained broad experience in various aspects of the entertainment business. You can also expect to apply your academic learning to real-world situations and cultivate your leadership, problem-solving, and communication skills. This is a part-time position, no more than 40 hours per week. WHAT THIS ROLE WILL DO Assisting the marketing department with administrative duties and campaign organization Compiling and maintaining distribution list for flyers, posters, and promotional items Research target markets for concerts and identify key audience demographics Research digital avenues in various markets Maintaining a contact list for local media Research and contact influencers to use on marketing campaigns; assist with managing partnerships Set up promotions with approved influencers and track success Assist with social media and SMS content planning, including content creation, scheduling, and engagement strategies Assist with updating in-venue signage Research new local partnerships and help amplify our local network of local businesses, vendors, community organizations, and influencers Assist with capturing day of show content Create show recaps using CapCut or other video editing software Research and help marketing team understand social trends and propose new ideas. Engage in grassroots marketing efforts, including street team coordination and on-site promotional activations Monitor and analyze marketing performance metrics to optimize campaigns Final internship project will be to complete a well-rounded marketing plan for a fictional concert to be presented at the end of the internship. LEARNING OBJECTIVES Learn the process of marketing concerts Learn how to properly research target demographics Learn how to build and maintain relationships with outside organizations

Requirements

Excellent verbal, written, and interpersonal communication skills
Acute sense of judgment, tact, and diplomacy
A strong sense of teamwork and ability to execute programs
Position requires constant walking, climbing stairs, lifting and carrying 50+ lbs. and occasional sitting.

Nice To Haves

Currently enrolled in an accredited College or University; Preferably in a field related to the internship you are applying for
Recent Graduate or Junior or Senior standing
Previous experience preferred (school, internship, or professional)
Creative thinker and problem solver

Responsibilities

Assisting the marketing department with administrative duties and campaign organization
Compiling and maintaining distribution list for flyers, posters, and promotional items
Research target markets for concerts and identify key audience demographics
Research digital avenues in various markets
Maintaining a contact list for local media
Research and contact influencers to use on marketing campaigns; assist with managing partnerships
Set up promotions with approved influencers and track success
Assist with social media and SMS content planning, including content creation, scheduling, and engagement strategies
Assist with updating in-venue signage
Research new local partnerships and help amplify our local network of local businesses, vendors, community organizations, and influencers
Assist with capturing day of show content
Create show recaps using CapCut or other video editing software
Research and help marketing team understand social trends and propose new ideas.
Engage in grassroots marketing efforts, including street team coordination and on-site promotional activations
Monitor and analyze marketing performance metrics to optimize campaigns
Final internship project will be to complete a well-rounded marketing plan for a fictional concert to be presented at the end of the internship.