Marketing Intern (Spring - Summer)

Binder Park Zoo•Battle Creek, MI

2d•Onsite

About The Position

MARKETING INTERN Mission Statement: Connect. Inspire. Conserve. Connect people with nature. Inspire them to conserve. REPORTS TO: Manager of Marketing SEASONAL OR NON-SEASONAL : Seasonal FLSA STATUS: Part-Time, unpaid POSITION SUMMARY: To assist the zoo in accomplishing its mission to connect, inspire and conserve by assisting the department in maintaining graphics on grounds while adhering to the zoo’s brand.

Requirements

College student (sophomore, junior or senior) or recent grad majoring in art, graphic design, marketing or a related field.
Demonstrate knowledge of marketing.
Possesses a strong knowledge in social media platforms.
Must work well independently and have solid time management skills to complete tasks.
Demonstrates willingness and desire to be a supportive team member.
Experience using a wide variety of design and software tools.
Basic photography and video skills using phone or DSLR.
Valid Driver License.
Ability to work outdoors, off trail on various terrains in all weather conditions.
Ability to climb and stand on various types of ladders under general supervision.
Ability to read, speak, and write English in order to fulfill job functions in an understandable way.
Ability to sit, stand, bend, lift and move intermittently throughout the day.
Ability to lift and carry 50 pounds at times, not repetitively.
Ability to drive motor vehicles such as a golf cart.

Responsibilities

Assisting with developing, creating and maintaining social media content.
Capture photos and videos of animals, exhibits, events, and guest experiences
Edit short-form videos (Reels/TikTok-style content)
Using creative skills to develop social media content and campaigns.
Monitoring outdated signs throughout the zoo (removing old flyers, cleaning signs as needed).
Organizing the zoo’s photo library for marketing purposes.
Support coverage of special events, camps, and seasonal programming
Track basic analytics and learn how performance informs content strategy
Communicating with co-workers, staff, volunteers and guests through verbal and technology-based systems.
Relating positively with diverse groups of people (guests, staff and volunteers).
Complying with all Binder Park Zoo policies and procedures.
Participating in team-oriented zoo projects as needed.