Marketing Intern

Tailwind Group, Inc.•Excelsior, MN

3d•$16 - $18•Onsite

About The Position

Tailwind Group is a top twenty owner and manager of off-campus student housing and brings a wealth of knowledge to the industry. We are committed to creating and sustaining a workplace culture that is second to none. We strive to fight for the highest possible good of the people that matter most, including our team members! Attracting and retaining the most talented and passionate individuals in our industry is an ongoing objective at Tailwind Group. We would love for you to join our team! The Tailwind Group Summer Intern Program allows students or recent grads to gain real world experience in their area of interest and understand its function within the student housing industry - all while making a true impact on our business. This internship term will run from May 25th - August 14th and will include: Mentorship and shadowing opportunities Hands-on project work Lunch and learns focused on personal development Intern outings And more! This is an in-office position working out of our Mankato or Excelsior, MN, corporate offices. The pay rate for this position is $16 - $18/hr. The Marketing Intern plays a key role in supporting Tailwind Group’s corporate brand and property-level marketing initiatives. This position offers a hands-on opportunity to contribute to campaign development, resident experience strategy, recruitment marketing, and social media storytelling across the student housing portfolio. The successful candidate will collaborate closely with the Brand Experience Manager, Marketing Managers, and property teams to develop engaging content, support brand partnerships, analyze performance metrics, and bring fresh student-driven insight into marketing initiatives. This role is designed to provide meaningful ownership of projects while gaining valuable experience in a fast-paced, growth-oriented environment.

Requirements

Working towards a degree in Marketing, Digital Communications, Graphic Design, or a related field.
Must be a rising junior, senior, or recent graduate at time of internship.
Strong interest in branding, social media marketing, and student housing.
Demonstrated ability to work in a growing, fast-paced environment managing multiple projects simultaneously.
Proficient in Canva and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc)
Proficient in using and creating content for social media platforms such as, Instagram, TikTok, Facebook, and LinkedIn.
Effective communication skills with the ability to present ideas, instructions, and information both written and verbally.
Ability to analyze performance data and identify opportunities for improvement.

Responsibilities

Assist in the development and execution of property marketing calendars and resident experience campaigns.
Support corporate brand initiatives including national campaigns such as Recess Back to School and other portfolio-wide activations.
Assist with ambassador recruitment initiatives and student engagement programs.
Own select corporate social media campaigns from concept to execution.
Create recruitment-focused content including employee interviews and culture storytelling.
Develop trendy, on-brand social templates, story backgrounds, and content resources for property teams.
Assist in planning and promoting monthly events and brand activations.
Post and schedule content for Tailwind Group’s social media accounts, including Tailwind Insiders.
Monitor and audit property social media accounts to ensure accurate brand messaging and identify areas for improvement.
Build and maintain monthly social media performance dashboards.
Conduct competitor audits across markets and identify trends driving engagement and leasing success.
Research emerging social media trends, tools, and student behavior insights.
Compile campaign performance summaries and assist in translating data into actionable recommendations.
Lead development of a year-long resident experience campaign, leveraging student insight to enhance authenticity and engagement across the portfolio.