About the position
At Krea, we’re dedicated to making AI intuitive and controllable for creatives. Our mission is to build tools that empower human creativity, not replace it. We believe AI is a new medium that lets us express ourselves across text, images, video, sound, and 3D—and we’re building better, smarter, more controllable tools to harness it. We’re looking for a zero-to-one Marketing Lead (Growth & Strategy) who will define audiences, nail distribution, and turn experiments into durable growth systems. You’ll own segmentation, positioning, lifecycle, and analytics; you’ll collaborate with designers/creatives on assets and campaigns, but your core value is marketing strategy and results.
Responsibilities
- Design and run experiments across owned/earned/paid channels to drive sign-ups, activation, and retention.
- Build compounding loops (referrals, creator showcases, templates, UGC) and scale what works with clear CAC/LTV guardrails.
- Test channel-market fit (X/TikTok/YouTube, newsletters, communities, search) and prioritize by impact.
- Define target segments (creators, studios/agencies, brand marketers) and map pains → messaging → offers.
- Ship segment-specific landing pages, narratives, and launch checklists with crisp positioning.
- Harvest proof: customer stories, benchmarks, before/after reels.
- Own onboarding, education, win-back, and reactivation via email/in-product comms.
- Stand up lead capture, scoring, routing, and feedback loops from support/community into product.
- Recruit and manage creators/studios for co-created content, tutorials, and live sessions.
- Spin up and moderate community hubs (Discord/Reddit/Forum) with rituals and programming.
- Coordinate selective partner launches and integrations that unlock new audiences.
- Own krea.ai performance: rapid A/B tests on headlines, social proof, and conversion.
- Ship pragmatic SEO (topic clusters tied to product intents, technical hygiene, link outreach).
- Publish pillar content (guides, playbooks, templates) that compounds traffic and captures demand.
- Define the growth dashboard (traffic → signup → activation → retention → revenue) and report weekly.
- Set up attribution, event taxonomy, and cohorts; run disciplined A/B tests with decision rules.
- Size opportunities, forecast impact, and communicate trade-offs.
- Manage announcements with press and creators; prep assets and talking points.
- Host targeted workshops and selective conference presence; track ROI.
- Maintain messaging architecture, brand guidelines, and review cadence.
- Write creative briefs; coordinate with in-house/contract creatives for asset production.
- Ensure brand consistency across product, web, and social without owning hands-on design.
Requirements
- High agency & ownership: You find leverage, design an experiment, ship v1 fast, and report results crisply.
- Full-funnel thinking: You move seamlessly from awareness to activation, retention, and referral.
- Distribution instinct: You understand channels, creators, communities—and how ideas spread.
- Quant chops: Comfortable with dashboards, cohorts, spreadsheets; you size impact and spot anomalies.
- Creative collaboration: You write great briefs and give actionable feedback; you don’t need to design.
- Tool fluency: GA4/Mixpanel (or similar), email/CRM, landing-page tooling; bonus for Figma familiarity.
- Bias to action: Prefer small, fast tests over long decks; automate the repeatable parts.
Nice-to-haves
- Experience as the first/only marketer at a small, fast startup—shipping growth experiments and PMM deliverables yourself.
- High-agency early-career builder (1–4 years) from growth/content/PMM who wants to own the full stack.
- Experience leading zero-to-one programs in a studio, lab, or student org—launching products/events, driving sign-ups, and proving it with data.
Benefits
- Openness to sponsoring international candidates (e.g., STEM OPT, OPT, H-1B, O-1, E-3).
- Work alongside a world-class team building the future of AI creative tooling.
- Significant scope and company-wide impact.
- Competitive compensation (75th percentile of market) with meaningful equity.
