About the position
We are looking for an AI-native, experienced, and ambitious marketing lead to help us scale our GTM engine and drive growth across marketing functions. This role is focused on high leverage projects that span demand generation, digital marketing, content, thought leadership, product marketing, customer marketing, events, and more. The ideal candidate is a marketing generalist with experience in both setting strategy as well as diving in to execute who indexes high for demand generation and growth marketing. We're open to multiple levels of experience for this role. More than anything, we're looking for people who are a great fit for Poggio.
Responsibilities
- Plan and execute marketing campaigns to generate qualified pipeline, drive trials, optimize lead nurturing, and accelerate deal velocity to closed/won
- Own website optimization and conversion, manage SEO/SEM strategy, and execute targeted digital advertising across LinkedIn, podcasts, and industry newsletters
- Create and promote compelling blogs, white papers, research reports, and guides that establish thought leadership, plus manage our monthly customer newsletter
- Lead product launches with cross-functional teams, conduct competitive analysis to inform positioning, and manage analyst relations to build category awareness
- Build out customer success library including case studies, video testimonials, and sales enablement materials
Requirements
- Customer-first orientation, strategic and analytical thinking, creative problem solving, data-driven decision making, and strong cross-functional collaboration
- Track record of scaling early stage B2B SaaS companies to build brand awareness and achieve significant ARR milestones
- Expert level proficiency in modern marketing channels and tools across demand/lead gen, web, digital, SEO/SEM, content, field marketing and events, product marketing, marketing ops, and more
- Deep understanding of enterprise sales cycles and how to create and execute marketing programs that engage ICPs and accelerate deal velocity to closed/won
- Hands-on experience with marketing automation platforms and leveraging generative AI to drive marketing operations and efficiencies at scale
- Working knowledge of AI/ML tech and the ability to communicate complex technical concepts to enterprise revenue, RevOps, and sales enablement leaders
Benefits
- Unlimited, Flexible PTO
- Remote-first with option to work in co-working spaces or our SF HQ
- At least biannual off-sites to work together as a team
- Health care plan (Medical, Dental, Vision)
- 401k plan with employer matching
- Annual Wellness Stipend: $1200 per year for your choice of wellness-related expenses such as gym memberships, massages, fitness equipment, ski pass, etc.
