Grand Canyon University is Arizona’s premier private Christian university. The Colangelo College of Business offers rewarding opportunities for adjunct faculty to teach for our online campus. This course focuses on applying critical thinking skills to analyze and apply marketing strategies and tactics and achieve marketing opportunities in the globalized world. Students determine environmental factors that affect marketing strategies and apply traditional and industry-accepted practices in promotion, pricing, distribution, and product development. Students create and manage marketing plans and determine choices that maximize profit and increase customer satisfaction and loyalty.