Marketing Manager, Campaign

MANSON WESTERN LLC•Torrance, CA

5h•Hybrid

About The Position

Under the direction of the Senior Manager of Marketing, the Marketing Campaign Manager, Creative is responsible for developing and executing integrated marketing campaigns across online and offline channels. This role is responsible for driving strategic planning, creative briefing, campaign optimization, and cross-functional alignment to ensure programs deliver meaningful business results. The ideal candidate brings B2B or agency experience, leadership capabilities, and the ability to turn audience insights into powerful campaign strategies.

Requirements

Minimum 8–10 years of professional experience in: Marketing campaign planning,execution, and optimization Developing creative marketing strategies informed by data and audience insights Managing and leading people, including team development and vendor oversight. Collaborating across functions such as sales, product,and creative teams.
Bachelor’s degree in business, marketing, communications,or equivalent experience.
Strongstrategic thinking and theability to translateinsights into compelling campaign direction.
Expertisein performance measurement, KPI development, and data-driven decision-making
Strong communicationand presentation skills
Strong communicationand stakeholder management skills, with the ability toinfluence acrossteams
Ability to manage multiple projects with competing deadlines
Comfort working in cross-functional environments
Leadership, mentoring, and coaching capabilities.
Proficiencyin marketing calendar management and multi-project coordination

Nice To Haves

B2B marketing experience strongly preferred
Agency experience preferred,particularly withcampaign developmentorcreative briefing

Responsibilities

Develop and execute integrated marketing campaigns acrossdigital, social, paid media, and offlinechannels, ensuring alignment with organizational priorities and brand voice.
Partner with cross-functional stakeholders to define campaign goals,objectives,target audiences,and success metrics.
Establish campaign KPIs and performance benchmarksto guide planning and inform optimization.
Ensuretimelyexecution of keycampaigninitiatives, managing timelines, deliverables, and cross-team coordination.
Lead thecreation of comprehensive, insight-driven campaign briefs by synthesizing: Campaign performance data Sales and market trends Audience researchand persona insights Stakeholder input
Providestrong strategic and creative insights that anchor the campaign’s messaging, value proposition, and channel mix.
Ensure the campaigns address real audience needs while supporting business goals.
Collaborate with the Senior Manager, marketing team, andexternalvendor partners to develop creative optimization strategies that improveperformance across channels.
Analyze campaign results,industry trends, and audience behavior to refinemarketing strategiesandfutureexecution.
Translate performance insights into actionable recommendations for continuous improvement.
Manage and mentormembers of the creative marketingteam, supporting hiring,onboarding,training, andongoingperformance development.
Oversee campaign budgets and ensure resources areallocatedeffectivelyto maximize ROI.
Foster cross-functional collaboration andmaintainstrong communicationwith partners across the organization.