Marketing Manager, Communities

About the position

The Marketing Manager plays a pivotal role in leading, executing and optimizing marketing strategies with the goal of driving new resident acquisition for Build-to-Rent (BTR) and third-party managed communities. This team member will be responsible for creating cohesive marketing strategies across invitationhomes.com, email/SMS, paid media channels such as Meta, Google and Zillow among others, as well as field marketing and physical signage strategies for BTR communities. This role involves cross-functional collaboration across multiple internal teams and as such, requires an individual with strong interpersonal skills and the ability to influence without authority.

Responsibilities

• Evaluate, develop, and implement strategic marketing plans to drive new customer acquisition for Build-to-Rent and Third-Party Managed communities.
• Execute and optimize campaigns across multiple paid and owned digital channels including Meta, Google, Zillow, Email and SMS, among others.
• Analyze, interpret and report campaign performance and key insights to key internal partners and leadership.
• Serve as the project manager for all BTR marketing initiatives including new community launches, campaigns and creative updates.
• Serve as the primary marketing partner and liaison to the Invitation Homes' Investment Management Group, adjusting marketing strategies to meet business objectives and staying attuned to shifting priorities.
• Create field marketing plans for localized campaigns customized to each community, to include business outreach strategy, signage and participation in local events among other hyperlocal tactics.

Requirements

• Bachelor's degree in marketing or related field
• 6+ years of relevant work experience in marketing or related field
• Proven success in creating and executing campaigns across multiple marketing channels including Google, Meta, Email and SMS as well as website/app experience.
• Experience in developing data driven insights and leveraging data to inform marketing strategies.
• Track record of delivering results in a fast-paced, entrepreneurial environment.
• Skilled in program management and supporting operational improvements.

Nice-to-haves

• Field marketing experience preferred.

Benefits

• Competitive pay and an annual bonus program for all associates
• Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays
• 401k with matching company contributions
• Awesome work environment with casual dress
• Team events and gatherings
• Employee resource groups: Together with Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open Invitation.
• Health, dental, vision, and life insurance
• Long-term and short-term disability insurance