About the position
The Creative Partnership team at Versant is a team of collaborative digital experts representing The Fandango Network (Fandango, Rotten Tomatoes, and Fandango at Home), and our Sports Next brands (GolfNow, GolfPass, SportsEngine and SportsEngine Play). Our goal is to help our advertising partners engage with high-value audiences by handpicking the very best digital solutions to deliver on business objectives. The Creative Partnerships team is at the forefront of Versant’s innovation strategy, leading go-to-market materials, developing client-specific collateral, and identifying new growth opportunities to deliver best-in-class advertising solutions. This role will focus on Sports Next’s portfolio of industry-leading digital properties, reporting to the Senior Director. The Marketing Manager will play a key role in both pre-sale planning and post-sale execution, collaborating closely with Sales to deliver high-impact advertising solutions and meaningful results for our brand partners.
Responsibilities
- Attend meetings with advertisers and/or agencies to identify client needs, lead internal briefing sessions of cross-disciplinary teams, develop response proposals ensuring content ideas are purposeful, on-brand, and on-strategy, and pitch ideas succinctly & effectively.
- Identify, ideate, and shape new opportunities across the portfolio for clients—unlocking innovative ways to meet their goals and drive business impact by leveraging advertiser objectives, sales priorities, market trends, and consumer insights to inform strategic direction.
- Develop, design, and maintain a suite of sales collateral—including but not limited to decks and one-sheets—that supports the advertising sales team.
- Support Planning in execution of sold digital campaigns with a focus on custom and marketing-driven tactics including but not limited to CRM assets, video content production, editorial, sweepstakes, onsite activation and third-party partnerships.
- Lead the execution, optimization, and reporting of paid social partnership ad campaigns across portfolio channels in collaboration with the performance marketing and planning teams.
- Act as the liaison between clients, planning, creative, and marketing teams, managing internal and external design and copywriting resources to develop campaign assets.
- Serve as the connective tissue between teams, fostering transparent and proactive communication with sales, planning, ad operations, product, marketing, content and production teams.
- Identify white space opportunities based on client feedback and market trends; collaborate with sales, planning, ad operations, and product teams to develop new advertising solutions that align with business needs.
- Create digital assets using Canva and AI image-generation tools, reducing turnaround time and increasing production efficiencies.
Requirements
- Bachelor’s degree or equivalent.
- 3+ years of professional digital marketing experience ideally at an advertising, media agency, media company, or sales organization.
- Experienced in the execution, optimization and reporting of paid partnership ad campaigns on social channels with emphasis on Meta properties.
- Skilled in PowerPoint and other MS Office programs – Outlook/ Word/ Excel.
- Comfort using Canva, ChatGPT, OpenArt and/or Midjourney is a plus.
Nice-to-haves
- Has high standards for work, excellent organizational and multi-tasking skills plus solid attention to detail.
- Team oriented; Ability to effectively take direction and apply learnings to everyday responsibilities.
- Excellent analytical, critical thinking, problem-solving and creative writing skills.
- Comfort dealing with ambiguity and learning on the job while not being afraid to ask questions.
- Ability to anticipate the needs of the team and provide support where needed.
- Driven to learn new skills and technical programs.
- Utilize problem-solving skills and adaptability to overcome potential challenges and delays during campaign executions.
Benefits
- Medical, dental and vision insurance.
- 401(k).
- Paid leave.
- Tuition reimbursement.
- A variety of other discounts and perks.
