Marketing Manager - Distribution

Tranzonic • Richmond Heights, OH

1d

About The Position

This role will be responsible for owning day-to-day execution of distribution-focused marketing programs that drive demand, enable our sales & rep partners, and accelerate product/category growth. You’ll collaborate closely with Product, Digital, Creative, and Sales to launch campaigns, equip the field, and measure impact.

Requirements

• 4–7 years in B2B marketing, with at least 2+ years supporting distribution/channel or manufacturer rep models
• Experience in one or more target verticals: Controlled Environments (Pharma and/or High-Tech Manufacturing, Janitorial & Sanitation, Healthcare & Life Sciences, Facilities Supply
• Strong project management—able to run multiple workstreams, vendors, and deadlines with a calm, organized approach
• Excellent writing and messaging skills; able to tailor content for distributor sellers and end users
• Data-curious: comfort with pulling reports and turning insights into action
• Collaborative style; thrives working cross-functionally with Digital, Creative, Product, and Sales
• Skills with programs similar to HubSpot, ZoomInfo, Monday.com, Power BI, SharePoint, Teams, and the standard Microsoft Office suite
• Experience launching technical or regulated products (Controlled Environments, Disposable Glove, PPE, etc)
• Familiarity with GPO/distributor programs, and partner portals
• Familiarity with vertical compliance/standards in cleanroom, healthcare, or industrial environments

Responsibilities

• Campaign implementation — Executes multi-touch campaigns as developed by the Director; manages timelines and creative deliverables
• Product development support — Partners with product teams on launches (positioning, packaging input, value props), creates category playbooks, and builds training for reps, distributor sellers, and end users
• Customer growth — Partners with Digital to target up-sell/cross-sell in existing accounts; builds nurture tracks and triggered programs across key verticals
• Creative collaboration — Briefs creative, provides feedback, and ensures all materials meet brand standards and the campaign strategy
• Digital integration — Coordinates landing pages, marketing automation journeys, analytics tagging, and web merchandising with the Digital Marketing team
• Sales support coordination — Delivers enablement kits: sell sheets, pitch decks, battlecards, demo scripts, samples, and campaign calendars; roll out to internal sales and rep groups
• Marketing calendar management — Owns the distribution marketing calendar; aligns programs to launches, promotions, seasonal demand, and key selling periods
• Events & trade shows — Supports planning and execution for distributor events and industry shows (e.g., ISSA); pre/during/post-show campaigns and lead follow-up

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees