The Marketing Manager will lead Georgia Tech’s digital marketing strategy for assigned revenue and engagement initiatives including, but not limited to, season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, corporate partnerships, and 50/50 raffle sales. This role involves building customer segments, customer journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive new season/individual game ticket revenue, retail sales, and annual fund donations. The Marketing Manager will oversee email marketing strategies and execution, coordinate with the social media team, and manage digital communications. This position is part of a partnership between Legends and Georgia Tech, focusing on enhancing the athletic experience through innovative marketing strategies.