About the position
Zendesk is seeking a Marketing Manager, Global Campaigns located in San Francisco, Seattle, or Austin to drive the execution of integrated demand generation campaigns for our two flagship event campaigns—AI Summit and Relate. These high-impact, global campaigns drive engagement across the funnel and are our biggest pipeline creators in marketing. In this role, you’ll partner closely with regional marketing, product marketing, creative, events, and sales teams to ensure flawless campaign execution—from initial planning through post-event follow-up. You’ll bring structure, collaboration, and momentum to complex workstreams while balancing multiple stakeholder needs and timelines. The ideal candidate has experience developing personalized content, knows how to evolve messaging for stages of the buyer journey, is detail-oriented, and comfortable managing fast-paced, cross-functional projects. You thrive in ambiguity, are quick to take initiative, and bring a team-first attitude. Experience with event-based campaigns, content writing, and audience segmentation is a big plus.
Responsibilities
- Lead the execution of full-funnel demand generation campaigns for flagship events.
- Define campaign components, build integrated marketing plans, develop timelines, QA deliverables, and make data-driven recommendations to optimize impact across the funnel.
- Craft content that aligns with the buyer journey and effectively nurtures leads at every stage.
- Collaborate with product marketing to create engaging assets such as emails, digital events, reports, demos, customer spotlights, and datasheets.
- Leverage insights to build a compelling, conversion-focused content strategy.
- Act as the central connector across internal teams and external partners to align on deliverables, timelines, and campaign goals.
- Own the logistics and execution details, proactively sharing updates and flagging risks to keep workstreams on track.
- Develop and maintain robust campaign toolkits with messaging, creative assets, and activation guidance tailored for regional and partner use.
- Regularly gather feedback from regional teams to refine and improve campaign effectiveness and scalability.
- Work closely with marketing ops and analytics to track campaign performance, assess pipeline impact, and identify opportunities for improvement.
- Ensure timely, strategic follow-up plans are in place to convert engagement into qualified pipeline post-event.
Requirements
- 3-5 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred).
- Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies.
- Strong and proven writing and messaging skills.
- Proven ability to manage complicated, multi-channel marketing campaigns.
- Previous work managing outside agencies effectively.
- Quick learner with the ability & agility to thrive in a fast-moving, changing environment.
- Creative and innovative with a knack for improving programs and problem solving.
- Strong organizational skills with keen attention to detail.
- Ability to use data insights to optimize campaign performance.
- Strong communication skills across all levels, from marketing and sales professionals to executives.
- Positive attitude, collaborative, energetic, and optimistic.
- Experience collaborating across multiple internal teams and departments and building effective relationships to influence change.
- A bias for fast but thoughtful action, results, and delivery with a high-quality bar.
Benefits
- The US annualized base salary range for this position is $103,000.00-$155,000.00.
- This position may also be eligible for bonus, benefits, or related incentives.
- Hybrid way of working, enabling flexibility to work remotely for part of the week.
