Marketing Manager I or II (IVP)

About the position

To advance the purpose of InterVarsity Press, this position manages and supports the effective coordination, promotion, advertising, and marketing of IVP books. The Marketing Manager will be responsible for developing and executing marketing strategies for titles, optimizing digital and social media advertising efforts, crafting integrated marketing plans, and engaging with various stakeholders to enhance the visibility and sales of IVP's Trade and Academic imprints.

Responsibilities

• Provide marketing strategies for titles by stewarding and optimizing targeted, paid digital and social media advertising efforts across Google Ads, YouTube, Instagram, Facebook, and LinkedIn.
• Track, analyze, and execute paid digital and social media advertising efforts to evaluate overall effectiveness of plans.
• Craft data-driven, strategically sound, fully integrated marketing plans for 30-35 titles per year across both Trade and Academic imprints.
• Develop strong consumer insights that drive innovative marketing connections and allow for creative engagement of advertising messages across multiple channels during the pre-order and launch campaign periods.
• Monitor ongoing sales data to adjust plans as needed to ensure frontlist titles backlist well.
• Lead cross-functional team strategy discussions to build collaborative marketing plans leveraging the full suite of IVP resources.
• Engage all relevant stakeholders in planning discussions including editors, sales, publicity, agents, authors, digital sales, lead generation, and design teams.
• Establish collaborative relationships with authors to activate their networks and affinity groups to elevate awareness of titles.
• Secure strong partnerships with outside advertising vendors to maintain a comprehensive database of opportunities and build customized, targeted plans for titles.
• Manage budgets and track analytics to ensure maximum efficiency and effectiveness of all marketing efforts.
• Write creative briefs, customize marketing book description copy, and draft headlines for each title.
• Maintain awareness of event marketing opportunities, pitching authors as speakers, and planning for and attending key conferences throughout the year.
• Expand upon marketing opportunities that support authors of color and those seeking to minister to them thoughtfully and authentically.
• Stay connected with industry trends and innovations in book publishing, e-mail marketing, customer engagement, and strategy for reaching new markets.
• Attend training events and conferences to remain current in marketing practices.
• Participate in industry-wide events that help increase cultural competency within Christian publishing.

Requirements

• Affirmation of InterVarsity’s Statement of Faith.
• Effective oral and written communication skills.
• Credentialed with at least 2 years of experience executing and managing paid social media advertising campaigns.
• Four to six years of digital marketing manager or agency experience, depending upon level.
• Ability to achieve and maintain a high level of knowledge regarding InterVarsity Press products, services, policies, programs, and procedures.
• Proven ability to multi-task and manage the needs of a variety of stakeholders.
• Exceptional project management skills.
• Comprehensive understanding of digital marketing best practices.
• Demonstrated ability and commitment to work in a diverse team environment.
• Flexibility to travel 10-15% for conferences and sales appointments as needed.

Nice-to-haves

• Spanish fluency preferred but not required.
• Experience in advertising, customer/author relations, and digital marketing.
• Demonstrated ability to train and mentor team members.

Benefits

• 403(b) Retirement Savings Plan
• 403(b) matching contributions
• Dental insurance
• Employee assistance program
• Employee discounts
• Flexible work schedule
• Flexible spending accounts
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance