Marketing Manager I or II (IVP)

About the position

To advance the purpose of InterVarsity Press, this position manages and supports the effective coordination, promotion, advertising, and marketing of IVP books. This role is full-time and located in Lisle, IL, with potential for hybrid/remote work arrangements by agreement. The salary range is $58,000-68,000 annually, depending upon level.

Responsibilities

• Be a maturing disciple of Jesus Christ: growing in love for God, God's Word, God's people of every ethnicity and culture, and God's purposes in the world.
• Provide marketing strategies for titles by stewarding and optimizing targeted, paid digital and social media advertising efforts across Google Ads, YouTube, Instagram, Facebook, and LinkedIn for IVP's Trade and Academic imprints.
• Track, analyze, and execute paid digital and social media advertising efforts to evaluate overall effectiveness of plans.
• Craft data-driven, strategically sound, fully integrated marketing plans for 30-35 titles per year across both Trade and Academic imprints.
• Develop strong consumer insights that drive innovative marketing connections and allow for creative engagement of advertising messages across multiple channels during the pre-order and launch campaign periods.
• Monitor ongoing sales data to adjust plans as needed to ensure frontlist titles backlist well.
• Lead cross-functional team strategy discussions to build marketing plans that are collaborative and leverage the full suite of IVP resources for titles.
• Engage all relevant stakeholders in planning discussions: editors, sales, publicity, agents, authors, digital sales, lead generation, and design teams.
• Establish collaborative relationships with authors, resourcing them well to activate their networks and affinity groups to elevate the overall awareness of titles and further drive sales.
• Secure strong partnerships with outside advertising vendors to maintain a comprehensive database of opportunities and build customized, targeted plans for titles.
• Manage budgets and track analytics to ensure maximum efficiency and effectiveness of all marketing efforts.
• Write creative briefs, customize marketing book description copy, and draft headlines for each title.
• Maintain awareness of event marketing opportunities, pitching authors as speakers, and planning for and attending key conferences throughout the year.
• Expand upon marketing opportunities that especially support authors of color and those individuals, groups, and organizations that seek to minister to them well and amplify their voices thoughtfully and with authenticity.
• Stay connected with industry trends and innovations in book publishing, e-mail marketing, customer engagement, and strategy for reaching new markets.
• Attend training events and conferences to remain current in the above areas.
• Participate in industry-wide events that help increase cultural competency within Christian publishing.
• Perform any other duties as required.

Requirements

• Affirmation of InterVarsity’s Statement of Faith.
• Effective oral and written communication skills.
• Spanish fluency preferred but not required.
• Credentialed with at least 2 years of experience executing and managing paid social media advertising campaigns.
• Four to six years of digital marketing manager or agency experience, depending upon level.
• Ability to achieve and maintain a high level of knowledge regarding InterVarsity Press products, services, policies, programs, and procedures.
• Prudence with confidential information.
• Proven ability to multi-task and manage the needs of a variety of stakeholders at once.
• Exceptional project management skills.
• Comprehensive understanding of digital marketing best practices.
• Demonstrated ability and commitment to work in a diverse team environment.
• Flexibility to travel 10-15% for conferences and sales appointments as needed.

Nice-to-haves

• Experience in advertising, customer/author relations, and digital marketing.
• Demonstrated ability to train and mentor team members.
• Expertise in creativity and personal initiative as well as teamwork and collaboration.

Benefits

• 403(b) Retirement Savings Plan.
• 403(b) matching contributions.
• Dental insurance.
• Employee assistance program.
• Employee discounts.
• Flexible work schedule.
• Flexible spending accounts.
• Health insurance.
• Health savings account.
• Life insurance.
• Paid time off.
• Parental leave.
• Professional development assistance.
• Vision insurance.