Marketing Manager I - SEO & GEO

Care.com•Austin, TX

1d•$85,000 - $95,000•Hybrid

About The Position

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you. Position Overview: We're looking for a Manager of SEO & GEO who is equally comfortable building a SEO strategy in a Google Doc and shipping a structured data fix in collaboration with an engineer. You will own CARE.com's organic search presence end-to-end — from identifying opportunities to seeing them through to production — and be a key voice in how AI-driven search and answer engines shape our future growth. This is not a strategy-only role. We expect you to be hands-on keyboard, deeply analytical, and relentlessly execution-focused.

Requirements

5+ years of SEO experience, with at least 1–2 years in a lead or manager-level role
Proven track record of driving significant organic traffic and revenue growth at scale
Direct experience working within or alongside engineering/product teams in an agile environment
Demonstrated experience with AI search optimization (AIO, LLM-based search, featured snippets, entity optimization)
Expert-level proficiency with SEO tools: Google Search Console, Ahrefs, Semrush, Screaming Frog, Botify, or similar
Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org)
Experience with log file analysis, JavaScript SEO challenges, and large-scale site architecture
Proficiency with analytics platforms (GA4, Looker, Tableau, or similar)
A bias for action — you move fast, test, learn, and iterate
Strong communicator who can translate complex SEO concepts for non-technical stakeholders and write airtight engineering tickets
Project management chops — you can manage multiple initiatives simultaneously without dropping the ball
Entrepreneurial ownership mentality: you treat the organic channel like it's yours to build

Responsibilities

Organic Growth: Build and execute the SEO roadmap across technical, content, and off-page.
Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.
AI-Optimized Search (AIO): Define and drive CARE.com's strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next.
Optimize entity coverage, content structure, and schema to ensure we're the answer, not just a result.
Technical SEO: Run audits, triage issues, and ship fixes.
Partner with engineering from requirements through QA — you write the tickets, you join the sprints, you own the outcome.
SEO is built into the product lifecycle, not bolted on afterward.
Content & On-Page: Own the full cycle from keyword brief to published page.
Build scalable frameworks for programmatic SEO across CARE.com's care categories.
Every page should earn its index.
Cross-Functional Influence: Be the SEO authority for Product, Engineering, Marketing, and Data.
Align with Paid on SERP strategy.
Build dashboards that make organic performance impossible to ignore.