Marketing Manager- InterContiental Boston

About the position

As a Marketing Manager, you will report to the Director of Sales and Marketing and be responsible for proposing and implementing a full suite of marketing strategies to build awareness about the hotel and promote customer loyalty. We have a recently renovated product and the Marketing Manager will be responsible for assisting with launching campaigns including photo shoots, new collateral, social media content, etc.

Responsibilities

• Work collaboratively with our website and social media partners to ensure our Brand Message and relevant information is shared as required.
• Ensure website is current and up to competitive and brand standards.
• Oversee and manage hotel social media on channels including Facebook, Twitter, YouTube, Instagram, LinkedIn and others ensuring imagery and copy is consistent with the identity and positioning of each.
• Creates, oversees and executes hotel and F&B activations. Work with food and beverage management and DOSM on creative and content.
• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions.
• Analyze KPI’s to ensure strategy has strong ROI and make recommendations as needed.
• Work with TravelClick to develop GDS campaigns and advertising.
• Work with, engage daily, and execute plans with PR companies and all IHG marketing affiliates to ensure optimal promotion of InterContinental Boston.
• Manage online presence with an emphasis on creating unique and engaging content for branded hotel website and third-party sites.
• Work with Director of Revenue to review need periods for rooms sales and develop digital strategies and packages to proactively achieve desired results.
• Work with IHG Digital to ensure that hotel website is optimized using current best practices for SEO and brand standards.
• Attend various events local events to build profile within the market place.
• Manage promotional packages and campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed.
• Develops and organizes promotional activities, coordinates with departments involved; invites VIPs and media to promotional activities; prepares and issues press releases.
• Establishes a program for sending promotional news to trade publications on a regular basis, releases covering special events, promotions, etc.
• Develop graphics and layouts for product illustrations, company logos, and Internet websites. Review final layouts and suggest improvements as needed.
• Work with Sales team to develop content for presentations and collateral.
• Lead weekly hotel marketing meeting to have robust plans built out on activations – both internally, digital channels and utilizing on property resources.
• Assist hotel with various communication needs including collaterals, signages, e-blasts, etc.
• Maintain archive of images, photos, or previous work products.
• Develops promotional concepts for hotel as needed to fill need periods, food and beverage sales and expand awareness of on-site recreational activities.
• Demonstrated skills including: writing and editing; digital, website development and maintenance.
• Self-motivator who can manage the responsibilities of the department without daily supervision.
• Manage relationships with the operational teams.
• Represent the hotel with a positive attitude and professional attire.
• Follow sustainability guidelines and practices related to IHG and InterContinental Boston sustainability programs.
• Carry out any other duties which fall within the broad spirit, scope and purpose of this job description and which are commensurate with the role.
• Responsible for practicing, managing, and promoting the company’s values so that it becomes an intricate part of the everyday operation.

Requirements

• Bachelor’s degree in Marketing, Business, equivalent work experience in a related field.
• Experience with digital marketing tools and web analytics.
• Understanding of SEO and content management systems.
• Proficiency in social media platforms.
• Creative thinking and ability to strategize.
• Excellent copywriting and editing skills.
• Familiarity with CRM software.
• Strong research and analytical skills.
• Understanding of market trends and consumer behavior.
• Experience in campaign management.
• Fluency in English both verbally and in writing.
• Ability to perform job functions with attention to detail, speed and accuracy under pressure of tense/confrontational situations.
• Uphold the Company’s values, standards, policies, and procedures.
• Prioritize and organize tasks and work area.
• Ability to remain calm and resolve problems using good judgement as interpreted by the management.
• Follow directions.
• Work cohesively with co-workers as part of a team.
• Maintain confidentiality of guest/employee information and pertinent company data.

Benefits

• Medical, dental, vision, disability, and life insurance.
• Flexible spending accounts.
• Matching 401(k) retirement plan.
• Paid time off and wellness programs.
• Exclusive IHG hotel discounts worldwide.
• Access to a wide variety of discounts and perks.
• A collaborative and inspiring team environment.