Marketing Manager - Latin America (Books & Music)

About the position

The Marketing Manager - Latin America will develop and implement integrated marketing strategies for Spanish and Portuguese-language books and music. This bilingual professional will drive brand visibility, audience engagement, and growth across key markets in Latin America and U.S. Hispanic communities. Working across internal teams and with external partners, the Marketing Manager will oversee campaign development, asset creation, market localization, and promotional execution for all regional releases.

Responsibilities

• Develop regional marketing plans for book and music releases tailored to cultural and consumer trends in Latin America.
• Identify growth opportunities in general and Christian markets, including digital, retail, and event-based initiatives.
• Lead the execution of multi-channel campaigns (email, social media, paid media, influencer outreach, print, etc.).
• Coordinate the development of localized digital marketing assets in Spanish and Portuguese.
• Build and manage relationships with Latin American media, churches, retailers, influencers, and event organizers.
• Organize virtual and in-person promotional events, including webinars, launch campaigns, and conference activations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-5 years of experience in marketing, preferably in publishing, music, media, or nonprofit sectors.
• Fluent in Spanish (required); proficiency in English (required); Portuguese is a plus.
• Strong grasp of Latin American consumer and church culture.
• Excellent written and verbal communication skills, with a creative and strategic mindset.
• Familiarity with marketing platforms (e.g., Meta Business Suite, Mailchimp, HubSpot, Canva).
• Experience with audience development in Latin America and/or U.S. Hispanic markets.
• Passion for the mission of equipping the Church and resourcing ministry leaders across the Spanish-speaking world.