Marketing Manager – Lead Generation & Digital Strategy
About The Position
Marketing Manager – Lead Generation & Digital Strategy Fargo, ND (In Office) $60,000 – $70,000 Base + Performance Bonuses (OTE $100K+) Allstar Construction is hiring a Marketing Manager to own and drive lead generation for our Fargo and Park Rapids markets. This is a high-impact role responsible for managing the full marketing engine - including digital marketing, local SEO, paid media coordination, analytics, and demand generation. We're looking for someone who can take ownership of marketing performance and directly influence revenue growth. This is not an entry-level marketing role. We need someone who is experienced, accountable, and comfortable operating independently with clear KPIs.
Requirements
- 3–7+ years of marketing experience in lead generation, demand generation, or digital marketing
- Experience managing SEO, paid media, or digital marketing campaigns
- Strong understanding of marketing analytics and performance tracking
- Ability to operate independently and own results
- Comfortable working in a fast-paced growth environment
Nice To Haves
- Experience in home services, roofing, remodeling, construction, or local service businesses
- Experience managing Google Business profiles and local SEO
- Experience improving conversion rates and marketing ROI
Responsibilities
- Driving qualified lead generation and appointment volume
- Managing and optimizing local SEO and Google Business visibility
- Coordinating and improving paid media campaigns (Google & Meta)
- Monitoring conversion rates, cost per lead, and marketing ROI
- Partnering with sales leadership to ensure marketing drives real revenue results
- Identifying opportunities to improve lead quality and campaign performance
- Managing outside vendors or marketing partners when needed
- Reporting on marketing performance and KPIs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
