Marketing - Manager, Lifecycle Marketing

DeVry University

About The Position

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces. Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners. Opportunity: DeVry University is seeking a Manager, Lifecycle Marketing to design and optimize personalized communications across the student lifecycle. This is a hands-on individual contributor role, reporting to the Director, Direct Marketing and Automation. The Manager, Lifecycle Marketing is responsible for building automated journeys, improving lifecycle engagement, and delivering measurable marketing outcomes. You will work closely with cross-functional teams across marketing, admissions, student services, operations, and technology to identify opportunities to improve and automate communications throughout the student journey. This role combines Salesforce Marketing Cloud expertise, lifecycle strategy, analytics, and strong cross-functional partnership to ensure the right message reaches the right audience at the right time. Lifecycle communications span email, SMS, WhatsApp, push notifications, student portal messaging, and personalized digital experiences.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of experience in lifecycle marketing, CRM marketing, or marketing automation.
Strong hands-on experience with Salesforce Marketing Cloud, including journey creation, segmentation, and campaign automation.
Experience managing lifecycle campaigns across email and SMS.
Proficiency in AMPscript, HTML, and email development.
Experience building segmentation and personalization strategies.
Experience analyzing campaign performance and creating lifecycle reporting.
Strong written communication skills and experience developing email marketing content.

Nice To Haves

Experience in higher education or regulated industries with complex lifecycle journeys.
Experience with Marketing Cloud Next or emerging Salesforce marketing capabilities.
Experience with Marketing Cloud Personalization (formerly Interaction Studio).
Experience managing WhatsApp, push notification, or student portal communications.
Experience using Marketing Cloud Intelligence (Datorama), Power BI, or similar analytics platforms.

Responsibilities

Design and optimize lifecycle marketing programs supporting inquiry, application, enrollment, persistence, and re-engagement stages.
Build and manage automated journeys and triggered campaigns in Salesforce Marketing Cloud.
Partner closely with internal teams (Admissions, Student Services, Marketing, Operations, IT, and others) to identify communication needs and opportunities to automate manual processes.
Develop audience segmentation, personalization strategies, and dynamic content to improve engagement and conversion.
Create lifecycle messaging across email, SMS, WhatsApp, push notifications, and student portal messaging.
Build and code responsive emails using HTML, CSS, and AMPscript.
Analyze lifecycle campaign performance using Marketing Cloud reporting, Marketing Cloud Intelligence, Power BI, or similar analytics tools.
Translate reporting insights into optimization recommendations, testing strategies, and improved journey performance.
Conduct QA across journeys, campaigns, and cross-channel messaging to ensure accuracy and compliance.
Collaborate with cross-functional partners to ensure lifecycle programs support broader institutional goals.
Use AI tools to improve messaging development, reporting insights, and workflow efficiency.