Marketing Manager (Linkage Channel)

About the position

Manages the day-to-day activities and develops the overall competence and performance of the marketing workforce through delegation of work and focus on management activities including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. Analyzes data and reports in order to monitor tour flow and team/unit performance. Develops, recommends, and implements solutions to increase the number of tours generated. Builds and maintains relationships with sales management and the sales force. Communicates marketing strategies and solutions to the sales force.

Responsibilities

• Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
• Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
• Develop strategies and incentive programs to meet or exceed budgeted numbers.
• Identify trends when production is not meeting budget expectations and implement solutions.
• Use reports on individual and team production performance.
• Build and maintain relationships between sales management and the marketing department.
• Share marketing information and strategy with sales force.
• Prepare for and conduct team meetings.
• Measure the performance of marketing executives/team leaders against goals and hold them accountable.
• Provide one-on-one coaching and mentoring to team associates.
• Reward and recognize associate performance.
• Motivate associates to increase production and performance.
• Observe and identify associate areas of strength and development opportunities.
• Provide on-call support to associates when not on site.
• Conduct formal performance reviews and create individual development plans.
• Manage associate performance, developing performance plans for associates below expectation.
• Identify and respond to the needs/questions/issues brought forth by team associates.
• Mediate conflict in and between teams.
• Monitor standard practices and develop amendments to standard practices as needed.
• Deliver and coordinate various training programs.
• Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.
• Participate in selection processes.
• Develop compensation plans for marketing teams that maximize production.
• Understand and abide by state and federal regulations around marketing activity.
• Order, stock, track, and replenish all marketing collateral and supplies.

Requirements

• High School diploma or GED, or 2 years of equivalent work experience.
• Minimum 2 years experience in a similar position.
• Proficiency in reading and writing English.

Nice-to-haves

• Additional language required for certain positions.
• Experience in sales and marketing situations that require strong communication and customer service skills.