Marketing Manager - Local Operations

ACE Hardware

2d•$130,000 - $140,000

About The Position

As the Marketing Manager- Local Operations for Ace Home Services, you will oversee the strategy, execution and operationalizing of all marketing efforts and the development of 15+ local marketing plans for each of the Home Services verticals. Your role will be critical in driving the growth and success of our Home Service brand, ensuring we continue to deliver innovative and effective local marketing campaigns that drive demand, create opportunities, grow sales, and increase awareness. You will collaborate with other Home Service business stakeholders to achieve the local marketing goals for Ace Hardware Home Services. Your thought-leadership will be critical as we integrate new businesses into the Ace Hardware Home Service business unit. Your directive on the local marketing needs of the respective business partners and how and when we execute the branding journey will be instrumental work within the first 24 months, as well as building the foundation and operating rhythm that will be used going forward for local marketing execution within Ace Hardware Home Services.

Requirements

Minimum of 7 years of experience in marketing
Proven track record supporting brand strategy and execution for major multinational retail or service brand
Background includes working with top-tier household brands —to deliver high-impact business results.
Minimum of 5 years management experience
Local marketing experience is required-TV, Billboard, Radio, Direct Mail, Local Marketing and Sponsorship
Knowledge of digital marketing; SEO, PPC, email marketing, social media, web design, and CRM
Strong leadership skills with the ability to motivate and manage a team of marketing professionals
Excellent communication skills both verbal and written with the ability to influence and persuade stakeholders at all levels of the organization
Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions
Ability to work in a fast-paced, deadline-driven environment with incredible attention to detail

Nice To Haves

Advanced degree (MBA or equivalent) in Marketing or a related field
Home Services experience or similar industry highly preferred
ServiceTitan experience preferred
Open to traveling within the U.S. – this role will require frequent customer visits (25% estimate)
Loves a challenge and completes complex projects quickly and adeptly with an understanding of the business priorities

Responsibilities

Marketing Plan Development: Develop and execute 15+comprehensive marketing plans that are customized to each Ace Home Services locations for the Plumbing, Electrical, Heating & Cooling business units.
Brand Strategy/Launch & Acquisition Integration: Personally lead the development and implementation of introducing the Ace Hardware brand across all newly acquired businesses. This work will entail, developing a launch plan, test methods on market readiness, tracking metrics & ROI on all market launch tactics. Metric for this work: Brand Consideration scores and ultimately market share growth after launch.
Local Marketing Creative Asset Manager: Work closely with the Ace creative services team, local contracted vendors and marketing specialists to create all assets to support local marketing efforts such as: Sales Builder Pro assets, Lead Aggregators, Billboards, Vehicle Wraps, Equipment Stickers, Biz Cards, Yard Signs, Sponsorships, Referral Programs, Membership, Financing, Red Bow related marketing materials and any other local marketing asset used in marketing.
Marketing Plan Digital: Work with the Director of Digital marketing and Ryno agency partner to spend annual digital investments throughout the year effectively.
Budgeting: Manage the consistent analysis required on the efficacy of our spend and monthly accountability. Monthly reporting on the performance at each of the locations will be required. Strategic planning to manage and drive accountability of the critical KPIs, holding the marketing team accountable to hitting forecasted leads, YOY profitable growth, and prudent investment for marketing tactics. Key Performance Indicators will include (but not limited to); # of leads, CPL, lead conversion, retention of customer, lifetime value, reduced atrophy, ROAS.
Vendor Marketing Ambassador: Serve as the marketing liaison between Ace Hardware Home Services marketing and Manufacturing partners to develop and maintain co-op programs, marketing scale and mutual efficiencies for local marketing efforts. Leverage the Ace purchasing power across all locations to aggregate co-op benefits across all locations.
Cross Functional Partner: Responsible for working with the operations at each location, internal marketing team and other support teams to maintain alignment on messaging, spend and ensure licensing compliance across all marketing channels including, but not limited to Truck-wraps, Google profiles, digital and print tactics as required by the state or local municipality. Work closely with the Service Titan team on all integrations required to maintain operational efficiencies and marketing effectiveness.
Annual Budgeting: Lead the annual budget building process for 15+ locations.

Benefits

Incentive/Commission/Bonus opportunities (Based on role / grade level)
401(k) retirement savings plan with matching company contributions, eligible on your first day!
Comprehensive health coverage (medical, dental, vision, company paid short-term disability, and long-term disability) and life insurance benefits for you and your dependents.
Warehouse Merchandise Discount!
Paid time off & paid holidays (depending on role and month of hire)
Career Growth & opportunities within several channels (Plumbing, Heating, Cooling, Electrical, Handyman, Customer Service and others).
Robust Employee Assistance Program, which will provide professional assistance for personal, legal, financial, work, childcare and elder care support.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume