Marketing Manager, NextGen

Educational Media Foundation • Franklin, TN

16h

About The Position

Reporting to the Senior Campaign Manager, the Campaign Manager, NextGen serves as a key member of the broader Marketing team, providing project-level leadership for integrated, multi-channel campaigns (digital, broadcast, events, etc.). Acting as the primary, day-to-day marketing contact for K-LOVE’s NextGen teams (young adults, youth and children), the Campaign Manager works to understand their clients’ goals and objectives, regular business cycles and desired outcomes. Utilizing business insights, a mix of owned, paid and partner marketing channels, this role develops and deploys multiple marketing campaigns throughout the year, reports on performance and optimizes programs for the greatest efficiency. Here's some of what you will be doing... Build and maintain positive relationships with NextGen and Kids brand/product owners, Marketing team peers and support departments across the organization. Utilize insights from past campaign and channel performance to build integrated marketing campaigns across a variety of mediums: digital (websites/apps, email, social, text), radio, events, direct mail, etc. Assemble campaign plans into a comprehensive view for client(s) (i.e. campaign briefs) and teams to understand. Proactively plan, organize and reserve inventory to ensure availability for each campaign component. Work collaboratively with creators, channel managers, producers and project managers to commission content in a timely and orderly fashion. Manage stakeholder reviews and secure timely approvals of all content used in campaigns. Oversee the implementation of all campaign components and ensure accuracy. Monitor campaign performance, making adjustments to optimize where possible. Compile reports and create presentations on campaign performance, presenting results and learnings for improvement. Provide exceptional customer service, anticipating needs, utilizing appropriate communication frequency/channels and following up to ensure all commitments have been met. Perform other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, digital media or combination of education/training with relevant experience.
• Minimum 3 years’ marketing and client service experience.
• Experience in agency or in-house environments with multi-brand/multi-location environments, required.
• Experienced in comprehensive campaign mediums (broadcast, outdoor, print, digital and mail).
• Demonstrates strong attention to detail.
• Knowledge and understanding of the creative process, ability to commission creative development and work with creative producers.
• Understanding of current marketing trends.
• Possess exceptional project management skills and planning abilities.
• Ability to manage several marketing campaigns simultaneously.
• Expert problem-solver with strong skills in time management, budget and process improvement.
• Strong computer skills with knowledge of Google and Microsoft Office Products (Google Slides, Word, Excel, PowerPoint, Teams and Outlook).
• Possess a collaborative and flexible style, with strong service mentality.
• Need to be a team player.
• Excellent interpersonal skills with the ability to develop sincere business/ministry relationships.
• Exceptional written and verbal communication and presentation skills.
• Demonstrated commitment to the social sector with a passion for our mission and values.

Nice To Haves

• Prior experience with young adult, youth or children brands preferred.
• Experience using Project Management software (e.g. Wrike) preferred.

Responsibilities

• Build and maintain positive relationships with NextGen and Kids brand/product owners, Marketing team peers and support departments across the organization.
• Utilize insights from past campaign and channel performance to build integrated marketing campaigns across a variety of mediums: digital (websites/apps, email, social, text), radio, events, direct mail, etc.
• Assemble campaign plans into a comprehensive view for client(s) (i.e. campaign briefs) and teams to understand.
• Proactively plan, organize and reserve inventory to ensure availability for each campaign component.
• Work collaboratively with creators, channel managers, producers and project managers to commission content in a timely and orderly fashion.
• Manage stakeholder reviews and secure timely approvals of all content used in campaigns.
• Oversee the implementation of all campaign components and ensure accuracy.
• Monitor campaign performance, making adjustments to optimize where possible.
• Compile reports and create presentations on campaign performance, presenting results and learnings for improvement.
• Provide exceptional customer service, anticipating needs, utilizing appropriate communication frequency/channels and following up to ensure all commitments have been met.
• Perform other duties as assigned.

Benefits

• Medical Insurance
• Vision Insurance and company paid Dental
• Company paid life insurance and short term/long term disability insurance
• Company 401k with a generous company match
• Parental leave with Baby Bonding pay
• Generous paid vacation, sick leave and holiday time off
• Amazing company culture that includes exclusive access to concerts, movie premieres, media industry events, etc.
• Free access to LinkedIn Learning platform

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees