About the position
LastPass is seeking a dynamic and experienced Paid Search Media Manager to join our paid media team. The ideal candidate will lead the strategic and tactical execution across a media mix of Paid Search, Display, and YouTube video campaigns within Google’s and Microsoft’s Ad platform networks. The ideal candidate will have deep understanding and knowledge of SaaS, PLG, and e-commerce motions, with a proven track record in growing B2B and B2C user acquisition. If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Responsibilities
- Own and manage global Paid Search, Display, and Video programs across Google Ads (Search, YouTube, GDN) and Microsoft Ads (Search, Audience Network).
- Develop and implement advanced bidding, targeting, and keyword strategies to reduce CAC and increase ROI across trial, eCommerce, and lead generation initiatives.
- Execute campaign setup, daily optimizations, A/B testing, and performance reporting - this is a hands-on keyboard role.
- Conduct multivariate testing across ads, landing pages, and bid strategies to maximize engagement and conversion rates.
- Media planning and forecast performance by channel, audience, and geography to identify scalable growth opportunities while maintaining profitability.
- Provide deep analysis of performance KPIs (CPA, CAC, ROI, LTV) and translate insights into actionable strategies.
- Stay ahead of platform updates, SEM innovations, and best practices to improve campaign efficiency and output.
- Partner with the Brand & Creative team to provide creative strategy and insights for paid media asset production (ad copy, display banners, and video/animations).
- Collaborate with our Web & SEO team to test and optimize landing page experiences to improve conversion rates.
Requirements
- Proven expertise and success in SaaS, PLG, and eCommerce environments, with experience in both B2B and B2C customer acquisition through paid channels.
- Deep knowledge of Google and Microsoft Ads platforms, performance forecasting, bid algorithms, keyword strategies, web tracking, and campaign scaling techniques to drive growth.
- Ability to oversee seven-figure paid media budgets and deliver measurable results.
- Familiarity with CRO methodologies to improve landing page experience and customer journeys.
- Analytical mindset with fluency in performance metrics and funnel KPIs.
- Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals.
- Strong organizational skills and attention to detail in a fast-paced, growth-focused environment.
Benefits
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Generous parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
