Marketing Manager, Portfolio Expansion Marketing

About the position

The Marketing Manager within the Portfolio Expansion Marketing Organization is responsible for overseeing the strategic go-to-market positioning for strategic industry verticals within the Market. The success of the Marketing Manager depends heavily on teamwork with Sales Leadership, Corporate Strategy, Go-to-Market, Product Marketing, and Portfolio Strategy teams. This role will also be responsible for identifying and creating sales enablement content aligned to the pipeline acceleration and expansion needs of the sales organization while overseeing customer data and defining critical market segmentation opportunities for various upsell and cross-sell technology integration programs.

Responsibilities

• Strategic Go-To-Market Planning for strategic verticals across the Business
• Vertical storytelling based on outcomes and product portfolios that establishes industry leadership across various markets
• Alignment with Product Marketing and Portfolio Strategy teams around bundling and messaging strategy in an effort to best portray the products and services in a customer-forward fashion
• Accountable for defining a strategy in conjunction with sellers on the type of content and support needed from Marketing in an effort to accelerate and expand their product pipeline
• Construct and execute on sales enablement content spanning the entire Product Portfolio and various other integrations
• Oversee the definition of customer data and analyze the strategy for market segmentation across dedicated industry verticals of focus
• Align with Sales Enablement and Effectiveness Teams and Marketing Operations Team to define customer data sets based on purchase history for the upsell/cross-sell potential
• Collaborate with Field Marketing Teams and Digital Campaigns Marketing Teams on the potential to align go-to-market strategy with a data-driven campaign approach
• Participate in analytics reviews and define individual and team success based on metrics around dollar amount accelerated by marketing, average deal size influenced by marketing, cost per incremental opportunity identified by marketing, and more

Requirements

• Bachelor's Degree
• 2+ years of marketing and/or sales experience
• Project management experience and operational knowledge of Verticals and Decision Makers
• Strong creative mindset with the ability to write compelling sales enablement marketing content optimized for conversion
• Highly proficient organizational skills to ensure all product strategy and customer data strategy is properly managed and maintained
• Strong project management, written and verbal communication skills when working across multiple cross-functional teams

Benefits

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!