Marketing Manager, Public Sector

Motive

1d • $84,000 - $116,000

About The Position

We are looking for a strategic and results-driven Marketing Manager, Public Sector to develop and execute high-impact marketing programs that drive awareness, pipeline, and revenue across federal, state, and local government segments. This is a hands-on, generalist role where you will own end-to-end campaign strategy and execution, partnering closely with Public Sector Sales leadership and cross-functional Marketing teams.
You will develop localized programs, craft compelling content, manage events and partner activations, and ensure our messaging resonates across Public Sector audiences. This role requires strong project management skills, the ability to prioritize in a fast-paced environment, and a deep understanding of B2B marketing motions that influence complex deals.

Requirements

• 4+ years of B2B marketing experience, preferably with exposure to Public Sector audiences or complex sales cycles.
• Strong project management skills with the ability to juggle multiple programs and stakeholders.
• Experience owning campaigns end-to-end—from strategy, content creation, and execution to reporting and iteration.
• Excellent writing skills with an ability to tailor content to highly regulated or technical audiences.
• Strong collaboration skills and comfort influencing cross-functional teams.
• Ability to work independently in a remote environment with a high sense of ownership and accountability.
• Willingness to travel for events, field programs, and internal team collaboration.

Nice To Haves

• Experience working with Public Sector agencies or government-focused marketing environments is a plus.
• Experience with events, associations, or field marketing is a plus.
• Familiarity with government procurement cycles or compliance frameworks is a plus.

Responsibilities

• Develop and implement targeted marketing programs aligned to Public Sector pipeline and revenue goals, including field events, government summits, webinars, associations, and partner initiatives.
• Serve as the primary marketing point of contact for the Public Sector Sales team, ensuring tight alignment on priorities, messaging, and execution.
• Plan and run multi-channel marketing programs including email, digital, social, thought leadership, and in-market events.
• Draft and localize content for Public Sector audiences, including web pages, email campaigns, one-pagers, presentations, social content, and thought leadership.
• Partner with Product Marketing to ensure messaging aligns with Public Sector needs, regulations, and value propositions.
• Bring voice-of-customer insights back into the business to help shape positioning, product adoption, and future campaigns.
• Manage Public Sector events, including owned activations, industry conferences, executive programs, and local government events.
• Support partner co-marketing activities with integrators, resellers, associations, and solution partners serving government agencies.
• Oversee pre-event planning, on-site execution, and post-event follow-up to maximize engagement and pipeline outcomes.
• Travel as needed to attend events, support field activities, and collaborate with Sales.
• Track and report on marketing program performance, including pipeline influence, lead quality, event ROI, and segment-level insights.
• Identify what’s working and where to scale—continually optimizing for higher impact and stronger pipeline creation.
• Collaborate with Sales, Demand Gen, and Marketing Ops to ensure data accuracy and follow-through on lead management.

Benefits

• Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed