Marketing Manager - Social Media & Content

Behind The Scenes Catering & Events•San Diego, CA

6h•$80,000 - $85,000

About The Position

The Marketing Manager – Social Media & Content is responsible for planning, executing, and optimizing the company’s digital presence with a strong focus on social media marketing, content creation, and content gathering for a California-based catering and events company. This role drives brand awareness, lead generation, and client engagement by showcasing events, culinary offerings, and company culture across digital platforms.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality, or related field (or equivalent experience).
3+ years of experience managing social media and content for hospitality, catering, or events.
Proven experience creating engaging photo and video content.
Strong knowledge of Instagram, Facebook, TikTok, and emerging platforms.
Proficiency in Adobe Creative Suite, Canva, CapCut, or similar tools.
Excellent written and verbal communication skills.
Ability to work evenings and weekends as needed for event coverage.
Valid driver’s license and ability to travel to event sites within California.

Nice To Haves

Experience in catering, hospitality, weddings, or live events.
Basic photography and videography skills.
Familiarity with Meta Business Manager and paid social advertising.
Experience with email marketing platforms (Mailchimp, Constant Contact, etc.).
Knowledge of SEO and local search optimization.

Responsibilities

Develop and execute a comprehensive social media strategy aligned with business goals.
Manage daily posting, scheduling, and community engagement across key platforms.
Capture and produce high-quality photo and video content at events and tastings.
Create short-form video and static graphics that highlight food, events, and client experiences.
Maintain an organized digital asset library.
Track and report on social media KPIs including reach, engagement, and conversions.
Manage online reputation including reviews and direct messages.
Collaborate with chefs, event managers, and sales teams to identify content opportunities.
Assist with marketing campaigns, website updates, and email content as needed.