Marketing Manager - Time Out Market Boston

About the position

Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out to bring the best of the city together under one roof: its best chefs, restaurants, bars, and cultural experiences. We are seeking a Marketing Manager to enhance our brand presence, drive footfall, revenue and brand awareness, and ensure a seamless, exciting experience for our customers and partners. We are looking for a dynamic and creative Marketing Manager to lead our marketing initiatives across all platforms. This role will be crucial in managing marketing campaigns, public relations efforts, social media, coordinating events, activations and entertainment, and maintaining strong relationships with our concessionaires.

Responsibilities

• Develop and implement integrated marketing strategies that align with the company's business objectives and drive increased visitor traffic and brand loyalty.
• Draft, implement and execute the local marketing plan and strategy.
• Manage all aspects of public relations, including coordination of press releases and relations with media, influencers, and other industry leaders post opening.
• Manage Boston TOM social media presence, including Facebook, Instagram, TikTok and additional channels that may be deemed relevant.
• Plan and coordinate weekly, monthly and seasonal entertainment and events schedules that enhance the visitor experience and promote the Market's vibrant atmosphere.
• Foster strong, collaborative relationships with all chefs and concessionaires to ensure they are aligned with the Market's standards and goals.
• Oversee all third party review platforms e.g. Google My Business, TripAdvisor, Yelp etc.
• Manage the Time Out Market website creating and managing website content, ensuring it is always correct, looks great and always up to date.
• Ensure that all marketing and promotional materials are in line with our brand guidelines and identity.
• Work with the General Manager to create activations and promotions to drive topline sales.
• Create and manage the content for newsletters working with the CRM Team.
• Develop on brand, fresh and exciting content for the Market's digital screens.
• Monitor and report on the effectiveness of marketing campaigns and events using predefined KPIs.
• Proactively seek out and research potential partnerships whilst maintaining and nurturing strong relationships with all current and potential partners.
• Utilise data, trends and customer feedback to inform future campaigns and improve the visitor experience.
• Support incident / crisis responses ensuring that the brand is safeguarded.
• Attend and be present onsite for key events, major activations and client-facing introductions and meetings.
• Ensure any customer-facing booking platforms and guest communications are accurate and reflect the Time Out Market brand.
• Coordinate, book and oversee all photo and video shoots for the Market.
• Responsible for the monthly marketing report for the Market.
• Budget control - monitor and track all marketing spend in line with the budget.

Requirements

• Bachelor's degree in marketing, PR, or a related field.
• At least 3-5 years of experience in marketing management, preferably in hospitality, retail, or entertainment sectors.
• Demonstrable experience in managing marketing campaigns, PR initiatives, and brand activations across diverse geographies.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to manage social media platforms and craft engaging content.
• Experience in event planning and management.
• Ability to work effectively across different geographies, cultures, and teams.
• Strong networking capabilities with media, PR agencies, and market stakeholders.