Marketing Manager

About the position

HMC Architects is an employee-owned design firm with a desire to make a difference in our communities. As a purpose-driven firm based on values, our mission to design for good drives everything we do. Founded with the purpose of anticipating community needs, HMC aims to create designs that have a positive impact, now and into the future. We focus primarily on opportunities to have the most direct contribution to communities through healthcare, education, and civic spaces. Marketing Managers focus on fulfilling HMC's vision: to be a nationally-recognized leader in our markets, connecting growth, innovation, diversity and the best people to design vibrant, healthy communities. This creative, forward-thinking individual will support the marketing efforts and messaging for our 80-plus-year old firm. They will be charged with crafting compelling stories and effective marketing collateral aligned with HMC's vision that delivers value to clients. They will act as a strategic partner and be responsible for implementing marketing strategies and processes in partnership with practice leadership to accelerate top-line growth and differentiation in the marketplace.

Responsibilities

• Help develop a win-strategy for each pursuit with Champion and practice leadership
• Support those with marketing assignments to prepare for meetings, interviews, and other contacts with prospective clients
• Be a talented writer and storyteller with the ability to gather complex or technical information from various sources, use persuasive writing and storytelling, gather complex or technical information from various sources, synthesize it, and use it as the basis to craft cohesive and compelling narratives and collateral
• Share a love for content marketing and a passion for developing fresh and creative approaches to conveying information
• Coordinate the preparation of statements of interest and qualifications, proposals, SF330 forms, collateral materials, miscellaneous marketing, and marketing-oriented correspondence
• Participate in planning and presentation rehearsal with teams and help develop and apply the established win strategy, themes, and discriminators in presentation materials
• Work with Marketing and Practice leadership to develop message and content for pursuits
• Make work assignments and follow-up to ensure tasks and projects are completed to the highest standards of quality, timeliness, and cost-effectiveness
• Work closely with leadership to determine strategies on proposals and presentations; hands-on planning and development of strategic customized responses to RFPs and in the interview preparation
• Conduct research and compile information regarding existing and prospective clients, competitor activity, and industry or market trends to aid in the development of marketing plans, proposals, and presentations
• Develop and maintain network of industry contacts, i.e., consultants, contractors, architectural colleagues, clients; cultivate leads and gather intelligence through network
• Explore ways to streamline workflow and use of technology without compromising quality
• Monitor legislative and/or regulatory activities that could affect the need for services
• Develops strategy for key client targets in conjunction with Director of Marketing, Business Development Leader, and Principal in Charge
• Prepares reports summarizing practice initiatives and intel
• Centralize information about the business development activities of the local office and those of a firm-wide nature that are orchestrated through that office, including such things as leads, contacts, and schedules of business development events.
• Develops strategy for key client targets in conjunction with Practice Leader, Champion, Director of Marketing, and other pursuit team members
• See that information is shared in a timely way among team members; manage timely decisions and actions in business development pursuits.
• Has quality review responsibility of all pursuit-related resources (including proposals, brochures, and presentations)
• Manage Deltek database entry of marketers and support staff
• Write and update collateral materials for project descriptions, proposals, presentations, as needed
• Participate in HMC social media activities
• Develop communications calendar with ideas for internal communications: project news, employee promotions, thought leadership, conferences. Write and assist with developing message and content
• Champion social media efforts across multiple platforms and website
• Supports thought leadership initiatives
• Supports PR efforts for firm (news releases, video production, industry surveys, awards)
• Organizes and facilitates leadership team meetings
• Assist and coordinate special events/conference material/collateral material (ground breakings/dedications.)
• Supports in-house event activities (logistics, content development, attendee participation, production/dissemination of deliverables)
• Coordinate conference attendance and sponsorship
• Actively involved in professional marketing/communications organizations
• Monitors industry trends and collects market intelligence on clients and competitors
• Attend industry and client events as needed
• Assist and mentor other pursuit specialists and marketing coordinators
• May participate in coordination of photo shoots with project team
• Assist Business Development efforts with competitor analysis, client strategy, conducting web research, etc.
• Research leads generated from business development efforts
• Research local market to monitor economics and identify key people, trends and project opportunities
• Provide support and excellent client service to other areas of the company and all marketing staff

Requirements

• Bachelors degree in Communications, English, Journalism, Architecture, or other applicable degree program
• Minimum 5 years in a marketing role for an architecture, engineering or construction company
• Proficient with Microsoft Office and Adobe Creative Suite (Outlook, Word, Excel, PowerPoint, and InDesign)
• Adobe Creative Suite (Photoshop, Illustrator, Bridge, Lightroom, After Effects) is preferred
• Working knowledge of database programs such as Deltek and Axomic OpenAsset
• Working knowledge of digital hub platforms such as MangoApps is preferred
• Working knowledge of digital whiteboard programs such as Miro is preferred
• Must be highly organized, detail-oriented, and work well with various types of personalities and work styles
• A self-starting and results-oriented outlook
• Comfort in a fast-paced environment with multiple deadlines
• Attention to detail and quality of work
• Excellent time management and organizational skills
• Ability to take ownership of a project and see it through to completion
• Well-developed writing skills
• Proofreading ability
• Visually literate with strong verbal and graphic communication skills
• Capable of working productively in a team setting, as well as independently
• A strong work ethic, flexibility, and a creative approach to problem-solving are essential
• Passion for participating
• Provide excellent client service to all levels of the firm
• Understanding of basic marketing principles

Benefits

• Discretionary bonus opportunities
• Employee stock ownership grants
• Paid time off
• Medical insurance
• Other wage and benefit opportunities