Marketing Manager

About the position

Connect-A-Dock, a leading manufacturer of modular floating dock systems and accessories, is seeking an experienced Marketing Manager to join our team on a 12-18 month contract to cover a maternity leave, with the potential for a longer-term opportunity. This full-time role is ideal for a driven and adaptable marketer who can maintain strong existing strategies while also bringing fresh ideas to help evolve the brand.

Responsibilities

• Own and execute the annual marketing plan and budget for Connect-A-Dock.
• Lead the planning, execution, and optimization of brand marketing initiatives, promotions, and sales enablement programs.
• Manage all marketing projects from brief through implementation, including approvals, timelines, and cross-functional alignment.
• Collaborate with Sales on pricing strategy and B2B customer incentives.
• Lead strategy and execution for digital lead generation and ecommerce advertising campaigns.
• Host webinars and plan the annual in-person distributor meeting.
• Manage strategic partnerships with rowing clubs, events, and other sponsored organizations.
• Collect and analyze customer, market, and competitive data to inform marketing and go-to-market strategy.
• Lead trade show and event strategy, including budget, planning, and on-site support.
• Own the product development strategy for Connect-A-Dock, leading cross-functional collaboration to manage product line updates and identify new product opportunities.
• Manage customer requests for marketing support, including consultation and development of branded assets.
• Own the execution of B2B and B2C email marketing campaigns using Constant Contact.
• Oversee website content strategy, copywriting, and optimization efforts via WordPress.
• Own social media strategy, content creation, and community engagement across platforms.
• Track and analyze website traffic, form submissions, and consumer behavior to guide optimization plans.
• Coordinate the execution of digital ad campaigns in partnership with third-party agencies.
• Maintain and update all branded materials, literature, and media libraries.
• Coordinate the creation and logistics of trade show displays, shipping, and internal communications.
• Support marketing efforts for Big Box ecommerce listings in collaboration with retail partners.

Requirements

• 2-5+ years of progressive marketing experience, ideally in a B2B2C or dealer/distributor model.
• Experience in the marine or outdoor product industry is a strong asset.
• Strategic thinker with the ability to execute hands-on work across multiple channels.
• Strong project management and communication skills.
• Comfortable working cross-functionally with sales, creative, and agency partners.
• Proficient in WordPress, Constant Contact, and Meta advertising platforms.
• Familiarity with trade shows, ecommerce marketing, and CRM/lead generation practices.
• Ability to travel for trade shows, customer meetings, and/or internal team events.