Marketing Manager - Ontario

Betway Group

About The Position

On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by.. We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As a Marketing Manager you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention. This role involves managing marketing budgets, forecasting and performance. The successful candidate will work both with local and central teams ensuring the alignment with business objectives and delivering measurable results. What you’ll be doing As part of your role, your responsibilities will include: Annual marketing budget and forecast review Developing and managing comprehensive marketing strategies to drive customer acquisition and retention Overseeing allocation and managing of annual and monthly budgets Leading and mentoring local marketing and acquisition team with a high-performance environment Tracking and analysing the performance of marketing campaigns providing insights and recommendations in optimizations Preparing detailed reports for key stakeholders, presenting data -driven insights to inform strategic decision-making Creating and nurturing key relationships both with existing and new partners to generate growth alongside a centralised acquisition channel Approving commercial negotiations and onboarding new marketing deals Working operationally in all marketing channels within the business to optimise the ROI for the market and ensure best practise Working with the acquisition marketing administrators to ensure that core processes are adhered to Working across departments to align country strategy and meet business objectives. Supporting Head of Country/Central acquisition teams’ budget and operational cost control to achieve ROI requirements for the business Driving key processes such as conversion, product enhancements and marketing offers forward, as well as working closely with the wider team. This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Requirements

Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
Exceptional attention to detail, ensuring high standards of quality in all outputs
Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
Significant experience with digital marketing
Strong knowledge of SEO
Experience with mobile marketing
Experience with social media channels
Passion for sport and the entertainment industry
Strong experience with programmatic and display media campaigns
A self-starter with the ability to thrive in fast paced and pressurised environments

Nice To Haves

In-depth knowledge of sports betting markets, including odds understanding, betting types and market trends
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
Experience in developing and executing customer retention strategies
Casino knowledge
Games, gambling or iGaming experience

Responsibilities

Annual marketing budget and forecast review
Developing and managing comprehensive marketing strategies to drive customer acquisition and retention
Overseeing allocation and managing of annual and monthly budgets
Leading and mentoring local marketing and acquisition team with a high-performance environment
Tracking and analysing the performance of marketing campaigns providing insights and recommendations in optimizations
Preparing detailed reports for key stakeholders, presenting data -driven insights to inform strategic decision-making
Creating and nurturing key relationships both with existing and new partners to generate growth alongside a centralised acquisition channel
Approving commercial negotiations and onboarding new marketing deals
Working operationally in all marketing channels within the business to optimise the ROI for the market and ensure best practise
Working with the acquisition marketing administrators to ensure that core processes are adhered to
Working across departments to align country strategy and meet business objectives.
Supporting Head of Country/Central acquisition teams’ budget and operational cost control to achieve ROI requirements for the business
Driving key processes such as conversion, product enhancements and marketing offers forward, as well as working closely with the wider team